National Key Account Manager - Modern Trade - FMCG (3-5 yrs)

About the job:

Job Description:

- Responsible for Market share in national key Accounts for various Modern trade channels.

- Negotiating TOT delivering Topline as per AOP, Gross Margins and managing Trade Spends with sales promotion planning along with JBP closure with the account.

- Tracking competition activities/Price Benchmarking/Partnerships at regional and national level along with internal sales operations team and customer's regional team to analyze any threat to Market share within collaboration with internal stakeholders (SCM, Finance, Quality) for enhanced customer centricity.

- Budgeting and forecasting for incorporating the spends/provisions as per product.

- Sales Promotion Planning - Planning internal marketing calendars of promotions, activations and New Product introduction and aligning the same with customers and ensuring implementation through Sales operations team.

Responsibilities:

National Account Management:

- Develop and manage strategic relationships with key national modern trade accounts (e.g., hypermarkets, supermarkets, convenience stores).

- Negotiate and implement national trade agreements, promotions, and pricing strategies to maximize sales and profitability.

- Develop and execute joint business plans with key accounts to achieve mutually agreed-upon objectives.

- Monitor and analyze sales performance, market trends, and competitor activities to identify

opportunities and address challenges.

- Ensure consistent and effective execution of promotional activities and merchandising standards across all accounts.

Sales & Business Development:

- Achieve and exceed sales targets and key performance indicators (KPIs) for the modern trade channel.

- Identify and pursue new business opportunities within the modern trade sector.

- Develop and implement strategies to increase product distribution and market share.

- Forecast sales and manage inventory to ensure product availability and minimize stockouts.

Relationship Management & Collaboration:

- Build and maintain strong relationships with key decision-makers at national retailer accounts.

- Collaborate with internal teams (e.g., marketing, supply chain, finance) to ensure seamless

execution of sales and marketing plans.

- Provide regular updates and reports to senior management on account performance and market insights.

- Resolve any customer issues or complaints in a timely and professional manner.

Market Analysis & Insights:

- Conduct regular market visits to gather insights on consumer behavior, competitor activities, and retail execution.

- Analyze sales data and market trends to identify opportunities for growth and improvement.

- Provide feedback to marketing and product development teams on consumer preferences and market demands.

Qualifications:

- Master's degree in Business Administration, Marketing, or a related field.

- Proven track record of achieving sales targets and developing strong relationships with key national retailers.

- Strong negotiation, communication, and presentation skills.

- Excellent analytical and problem-solving abilities.

- Ability to work independently and as part of a team.

- Proficiency in MS Office Suite 1 (Excel, PowerPoint, Word).

Industry: FMCG