Area Sales Manager (for School Book Publication)

Role & responsibilities

1. Sales Strategy & Execution

• Develop and implement territory-wise sales plans aligned with company targets.
• Drive sales of school textbooks, reference books, and supplementary materials.
• Identify and convert new schools, institutions, and distribution channels.

2. Market Development

• Expand market reach by onboarding new schools, bookstores, and academic partners.
• Conduct market analysis to identify trends, opportunities, and competitor activities.

3. Client & Relationship Management

• Build and maintain strong relationships with school principals, purchasing heads, and academic coordinators.
• Conduct regular school visits and follow-ups to maintain retention and upsell.

4. Channel Partner Management

• Appoint and manage distributors and retailers across the assigned region.
• Ensure timely supply chain management and stock availability in the market.

5. Team Management (if applicable)

• Lead, mentor, and monitor a team of Sales Executives or Territory Sales Officers.
• rack team performance and provide training/support for skill enhancement.

6. Promotional Activities

• Organize book exhibitions, product demos, and orientation programs for teachers and school staff.
• Represent the company at educational fairs, events, and conferences.

7. Sales Operations & Reporting

• Maintain accurate sales records, visit reports, and order pipelines.
• Analyze sales data and submit periodic reports to regional/zonal sales heads.

Preferred candidate profile

• Bachelors degree in Business, Marketing, or a related field.
• Proven track record of achieving and exceeding sales targets.
• Minimum of 5 years of experience in sales, preferably in a senior role.
• Strong understanding of sales principles and customer service practices.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to travel as needed for client meetings and industry events.