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Marketing Engagement Analyst

3-5 years

Mumbai

Marketing Engagement Analyst

Accenture

posted 12d ago

Job Description





Skill required: Marketing Operations - Campaign Management


Designation: Marketing Engagement Analyst


Qualifications:Any Graduation


Years of Experience:3 to 5 years



  • What would you do? Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
  • Primary point of contact to stakeholders for MCM Campaign execution? Maintain and communicate project plans, manage status meetings and updates? Liaison for supporting functions:digital production, IT, fulfillment, call center, etc.
  • Ensure deliverables follow standards (cookbooks, metrics tagging, standard consent language, etc)? Campaign reporting activities, including measurement planning, post launch monitoring, campaign report delivery and communication to key stakeholders? Global- Engage with International MCM Operations to ensure seamless delivery of global programs to the regionsAt least 4-9 years experience in the following field (level of experience requirements will vary by brand they interface with)
  • Project management- Worked in international projects in the capacity of PM
  • Internet Information technology
  • B2C & B2B portal environment
  • Internet Information technology and B2C & B2B portal environment experience should have been around 3 or more of the following:
  • Content Management- Exposure in creation of web content for cross functional entities
  • Database management- Understand the concept of consumer data being captured in a backend database.
  • Reporting and Tracking- Exposure to analyzing web traffic reports using different tracking tools
  • Understand the concept of digital marketing and knowledge about different forms of digital marketing solutions like websites, social media platform, eCommerce, SEO, Marketing


    What are we looking for?
  • Content management
  • Digital Marketing
  • Program Project Management
  • Written and verbal communication
  • Ability to meet deadlines
  • Process-orientation
  • Ability to manage multiple stakeholders
  • Ability to handle disputes
  • Digital Marketing Analytics


    Roles and Responsibilities:
  • In this role you are required to do analysis and solving of lower-complexity problems
  • Your day to day interaction is with peers within Accenture before updating supervisors
  • In this role you may have limited exposure with clients and/or Accenture management
  • You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments
  • The decisions you make impact your own work and may impact the work of others
  • You will be an individual contributor as a part of a team, with a focused scope of work
  • Please note that this role may require you to work in rotational shifts

    Qualifications

    Any Graduation

  • Employment Type: Full Time, Permanent

    Read full job description

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