Digital Content Management Sr Analyst

Skill required: Marketing Operations - Search Engine Optimization (SEO)



Designation: Digital Content Management Sr Analyst



Qualifications:Any Graduation



Years of Experience:5 to 8 years



What would you do?
Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.The role of an SEO specialist is to execute both on-page and off-page SEO activitiesShould be able to perform complete website SEO analysis on a regular basis and provide recommendations for website and link building campaigns.Role requires Digital Marketing Ads & Promotion creation/designIn Search Engine Optimization, you will be responsible for analyzing a Web site s search engine optimization effectiveness and develop and prioritize opportunities to improve the sites ranking in online search engines.



What are we looking for?
Minimum 6-7 years of experience in SEO

Understanding functional and technical requirements from international clients.

Worked extensively in generating Insights and Recommendations for SEO-Onpage & Offpage Campaigns.

Manage expectations in Data Extraction from any analytics tool & reporting delivery and implementation efforts.

Support engagements to understand and address client business issues and solution best possible SEO solutions to drive outcomes.

Responsible for managing all SEO activities such as on-page, keyword strategy to increase rankings on all major search networks.

Should have experience in providing content recommendations at page level

Understand functional and technical requirements from international clients.

Should have a solid technical understanding of website structure, structure data, canonicalization, web core vitals etc.

Optimizing landing pages for search engine optimization

Performing ongoing keyword research including discovery and expansion of keyword opportunities

Should be able to write meta tags based on the keyword mapping

Work with developers to make technical recommendations.


Roles and Responsibilities:

In this role you are required to do analysis and solving of increasingly complex problems

Your day to day interactions are with peers within Accenture

You are likely to have some interaction with clients and/or Accenture management

You will be given minimal instruction on daily work/tasks and a moderate level of instruction on new assignments

Decisions that are made by you impact your own work and may impact the work of others

In this role you would be an individual contributor and/or oversee a small work effort and/or team

Please note that this role may require you to work in rotational shifts

Ability to understand the business context and apply SEO concepts to provide business solutions.

Proficiency in MS Excel – should understand formulas and pivot tables.

Contribute to the SEO roadmap definition and take the necessary actions so it is successfully delivered.

Find ways to reduce crawl errors, improve site accessibility, crawl budget and site performance.

Project manage SEO elements, including site migrations and new sites launches.

Successfully implement the process for SEO quality control testing prior and after website releases.


 Qualifications 

Any Graduation