Application Lead

Project Role :Application Lead


Project Role Description :Lead the effort to design, build and configure applications, acting as the primary point of contact.
Must have skills :Salesforce Marketing Cloud Customer Data Platform


Good to have skills :NA
Minimum 5 year(s) of experience is required


Educational Qualification :15 years full time education
Roles & Responsibilities:
- The Salesforce Data Cloud Developer/ Consultant you will be responsible for designing, developing, and implementing solutions using Salesforce's Customer Data Platform - Data Cloud (CDP)
- This role involves leveraging customer data for effective marketing, service, intelligence, and sales activities, and other business relevant data from 1st party, 2nd party or 3rd party data sources and collaborating with stakeholders, and ensuring the organization's data management and personalization requirements are met.
- The Salesforce CDP Developer should have a strong technical background in Salesforce development, data integration, and data modelling, customer profiling, along with a solid understanding of marketing and customer data concepts
- Design and develop Salesforce CDP solutions to manage customer data, including data ingestion, data modelling, segmentation, profiling, generating data insights, data actions, data transformation and personalization capabilities.
- Collaborate with business stakeholders to gather requirements and translate them into technical solutions that align with business objectives.
- Experience in Salesforce CDP development and configuration, including data ingestion, data modelling, customer profiling, engagement, Insight CDP, Engagement CDP, segmentation, and personalization.
- Strong understanding of marketing and customer data concepts, including data quality, data governance, and customer journey mapping.
-Experience with data integration techniques, including REST/SOAP APIs, ETL tools, and data synchronization.
- Knowledge of data modelling and database concepts, with hands on experience in SQL and database technologies
- Lead the client CDP project and design the project plan.
- Develop data integration solutions to import and synchronize customer data from various sources into the Salesforce CDP.
- Design and implement data models, schemas, and configurations to support data management and segmentation within the Salesforce CDP.
- Perform unit testing and support system testing, ensuring the quality and performance of the developed solutions.
- Collaborate with cross-functional teams, including marketing, sales, and IT, to understand data requirements and provide technical expertise.


Professional & Technical Skills:
- Must To Have Skills:Experience with Salesforce Marketing Cloud Customer Data Platform.
- Must To Have Skills:Strong understanding of data management and integration concepts.
- Good To Have Skills:Experience with Salesforce Marketing Cloud Email Studio, Journey Builder, and Advertising Studio.
- Strong problem-solving skills and the ability to analyze complex data requirements and translate them into technical solutions.
- Excellent communication and collaboration skills, with the ability to work effectively with cross- functional teams and stakeholders.

Additional Information:
- The candidate should have a minimum of 5+ years of experience in Salesforce Marketing Cloud Customer Data Platform.
- The ideal candidate will possess a strong educational background in computer science or a related field, along with a proven track record of delivering impactful data-driven solutions.
- This position is based at our Bengaluru office.


Qualifications

15 years full time education