S&C Global Network - AI - Web Analytics - Consultant

Entity:- Accenture Strategy & Consulting

Team:- Global Network Data & AI

Practice:- Marketing Analytics

Title:- Web Analytics Consultant/ Web Analytics Manager Marketing Analytics

Job location:- Bangalore/Gurgaon/Mumbai/Hyderabad/Pune

About S&C - Global Network (GN): - Accenture Global Network - Data & AI practice help our clients grow their business in entirely new ways. Analytics enables our clients to achieve high performance through insights from data - insights that inform better decisions and strengthen customer relationships. From strategy to execution, Accenture works with organizations to develop analytic capabilities - from accessing and reporting on data to predictive modelling - to outperform the competition.

WHAT'S IN IT FOR YOU?

As part of our Analytics practice, you will join a worldwide network of over 20k+ smart and driven colleagues experienced in leading AI/ML/Statistical tools, methods, and applications for digital marketing, web/mobile analytics, customer data platform, personalization and now GEN AI. From data to analytics and insights to actions, our forward-thinking consultants provide analytically informed, issue-based insights at scale to help our clients improve outcomes and achieve high performance.

What you would do in this role

An Analyst/Consultant/Manager for Web Analytics serves as the day-to-day marketing technology point of contact and helps our clients get measure value out of their investment into their digital assets by developing a strategic roadmap focused on personalized activation. You will be working with a multidisciplinary team of Solution Architects, Data Engineers, Data Scientists, and Digital Marketers.

Key Duties and Responsibilities:

• Be a platform expert in one or more leading Tag Management platforms. Deep developer level expertise on Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ.
• Developer level expertise for Visualization tools e.g. Tableau, Power BI, Looker, etc. Dashboard development using any of these tools.
• Provide deep domain expertise in our client's business and broad knowledge of digital marketing together with a Marketing Strategist industry.
• Deep expert level knowledge of GA360/GA4, Adobe Analytics/Customer Journey Analytics. End-to end configuration of these tools for digital assets.
• Assess and audit the current state of a client's marketing technology stack (MarTech) together with a solutions architect.
• Perform technical analysis & design for analytics-related initiatives. Define requirements for web or app digital analytics implementation/reporting dashboard.
• Conduct stakeholder interviews and gather business requirements.
• Translate business requirements into BRDs, technical specifications, tagging guide, data layer design documents, SDR.
• Coordinate with website developers for Analytics integration, datalayer implementation.
• Implement tags for websites/apps using tag managers inclusive of any custom implementations, custom JavaScript, web scraping, tag manager configuration from start to end.
• Diagnose and troubleshoot analytics implementation and platform configuration issues. Perform end-to-end QA testing for integrations.
• Manage ad pixels, third-party tags for digital campaigns.
• Manage large volumes of structured and unstructured data, extract & clean data to make it amenable for analysis.
• Root cause analysis, creating actionable insights using Web Analytics Reporting tools or Visualization tools
• Work with/as the Solution Architect to strategize, architect, and document a scalable Web Analytics implementation (websites/apps), tailored to the client's needs. Able to integrate multiple Martech tools.
• Ensure analytics are consistently implemented across digital properties.
• Provide hands-on support and platform training for our clients.
• Work with Business Analysts, Data Architects, Technical Architects, DBAs to achieve project objectives - delivery dates, quality objectives etc.
• Project management expertise for sprint planning.

Who we are looking for?

• B Tech/M Tech from reputed engineering colleges
• Masters/M Tech in Computer Science
• At least 4+ years of relevant work experience of reporting and tag management across web/mobile analytics platforms inclusive of aspects like technical analysis, design and development
• At least 4+ years of relevant work experience in marketing, consulting, or analytics
• At least 5+ years of experience working in an agency environment
• Subject matter expert in any one multi-channel marketing hubs by Adobe Experience Platform, Google, Tealium.
• At least 1 years of dashboard development experience with visualization tools like Tableau, Power BI, Looker, etc.
• Strong understanding of implementation of consent management platforms e.g. Sourcepoint, OneTrust on digital assets
• Must have developer experience with tag management platforms like Adobe Launch/AEP Web SDK, Google Tag Manager, Tealium iQ. Certification in any one is must
• Must have developer and reporting experience with web analytics tools like Google Analytics or Adobe Analytics/Customer Journey Analytics inclusive of building custom reports. Certification in Adobe Analytics/Google Analytics is a must
• Experience in requirement gathering, solution design, tag implementation and audits, Martech tools integration
• Experience in defining measurement frameworks for websites/app, suggesting KPIs to track, driving strategy for customer engagement
• Business intelligence expertise for insights, actionable recommendations.
• Strong hands-on with advanced JavaScript and jQuery. Able to develop custom tags/scripts using tag managers
• Basic understanding of HTML is a must.
• Experience in Postman APIs is a plus.
• Strong experience in ETL, data aggregation and transformation using SQL is a must
• Experience debugging with browser developer tools like Adobe Launch debugger, Omnibug, Charles, Browser stack, etc.
• Experience in mobile analytics implementations is a nice to have
• Experience with A/B testing tools is a plus. Good to have knowledge on personalization tools like Adobe Target, Optimizely
• Good to have knowledge on CDPs like AEP-RTCDP, Tealium, Segment, Lytics
• Good to have exposure to Gen AI
• Good to have knowledge of any marketing destinations like Google Ads, DV360, Campaign Manager, Facebook Ads Manager, The Trading desk etc.
• Proficient in Excel, MS word, PowerPoint, etc.