Marketing Platform Auto Analyst

Skill required: Marketing Operations - Marketing Automation & Technology Execution



Designation: Marketing Platform Auto Analyst



Qualifications:Any Graduation



Years of Experience:3 to 5 years



What would you do?
FINANCE:Responsible for daily campaign management and deliverables CLIENT:Coordination and delivery of SOWs/LOEs Daily task management and delivery maintenance Manage customer satisfaction (define indicators, apply data collection process, analysis and take corrective and preventions actions) Identify business growth opportunities. Ensure account continuity based on set metrics / SLAs / KPIs (performance) Manage team structure and allocations. RESOURCES:Manage/Lead a set of teams/accounts providing leadership, guidance and organization to the projects under his/her command. Define and evaluate direct reports business objectives (PA Process) Follow up on team members defined career path and professional growth opportunities. Define, implement and follow up on team's training program Escalation details need to share to Manager for internal conflicts / incidents PROCESSES:Responsible completeness, quality, and timeliness of all client deliveries. Implementation, continual improvement, and ensure utilization of team's SOPs. Provide AM team with proper sales support (technical approach and samples/case studies). Maintain the affiliate-wise based campaign tracker sheet. Requirements:2+ yrs of experience in Marketo Proficiency in HTML/CSS and experience developing responsive designs for emails, landing pages, and forms Knowledge of JavaScript for Marketo is a plus Relevant certifications in Marketo and HTML responsive design are advantageous. Written and verbal communication skills in English Autonomy in balancing day to day workload, priorities, and schedule is expected Create new emails, forms, and landing sites with Marketo. Create, modify, and test campaign components like forms, landing pages, emails, smart campaigns, smart list etc., Control the Marketo programs' technical design, configuration, deployment, and modification. Experience with email strategy, A/B testing and developing email templates is required Develop and execute marketing campaigns using Marketo, including email, lead nurturing, segmentation.



What are we looking for?

Adobe Marketo Engage

JavaScript

Hyper Text Markup Language (HTML)

Cascading Style Sheets (CSS)

Problem-solving skills

Ability to perform under pressure

Adaptable and flexible

Agility for quick learning

Written and verbal communication

A/B Testing


Roles and Responsibilities:

In this role you are required to do analysis and solving of lower-complexity problems

Your day to day interaction is with peers within Accenture before updating supervisors

In this role you may have limited exposure with clients and/or Accenture management

You will be given moderate level instruction on daily work tasks and detailed instructions on new assignments

The decisions you make impact your own work and may impact the work of others

You will be an individual contributor as a part of a team, with a focused scope of work

Please note that this role may require you to work in rotational shifts


Qualifications

Any Graduation