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Accenture

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3.8

based on 56.6k Reviews

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17515 Accenture Jobs

Product Management Analyst

Accenture Solutions Pvt Ltd

 · 

3.8

 based on 56.6k Reviews

3-5 years

Mumbai

Product Management Analyst

Accenture

posted 13d ago

Job Role Insights

Flexible timing

Key skills for the job

Digital Marketing Video Editing Salesforce Project Management Product Management Market Research

+ 8 more

Job Description






Skill required: Marketing Operations - Content management



Designation: Product Management Analyst



Qualifications:Any Graduation



Years of Experience:3 to 5 years



What would you do?
 Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
  • Bachelor's degree in marketing, Communications, Business Administration, or a related field.
  • Additional certifications in digital marketing or public relations are a pl Role requires Digital Marketing Ads & Promotion creation/designThe Product and Communications Specialist is responsible for managing product-related communications and marketing strategies to ensure consistent messaging and alignment with Client's brand objectives. This role bridges product management and marketing functions, ensuring the effective promotion and positioning of Client's products while engaging stakeholders and customers through impactful communication initiatives.The Content Management team focuses on organizing, categorizing, auditing and publishing content and information with the help of specific tools and channels, for use by different groups and individuals. They are also responsible for auditing and ensuring quality of online content by flagging risks and providing clear feedbacks on errors. The team is responsible for managing the content on websites, social media pages, email campaigns, and responses.experience in product marketing, corporate communications, or a similar role.
  • Proven track record of managing successful product campaigns and developing impactful communications.
  • Experience in a global or regional organization is preferred.



    What are we looking for?
     Technical Skills:
  • Strong understanding of product marketing and communications principles.
  • Proficiency in marketing tools and analytics platforms.
  • Knowledge of content management systems (CMS) and basic graphic design or video editing skills.
  • Excellent verbal and written communication skills with a flair for storytelling.
  • Strategic thinker with a customer-centric approach.
  • Strong project management skills with the ability to manage multiple initiatives simultaneously.
  • High level of creativity and attention to detail.
  • Ability to work effectively in cross-functional and multicultural teams.


    Roles and Responsibilities:
  • Product Marketing Strategy:oDevelop and implement product marketing plans, including positioning, messaging, and promotional strategies.oCollaborate with product teams to ensure a clear understanding of product features, benefits, and market differentiators.
  • Content Development:oCreate and manage compelling content for product launches, campaigns, and promotional materials across multiple channels, including digital, print, and social media.oEnsure all communications align with Client's brand guidelines and resonate with target audiences.
  • Stakeholder Engagement:oWork with internal stakeholders, including sales, product, and marketing teams, to ensure unified messaging and objectives.oAct as the primary point of contact for product-related queries and communications within the organization.
  • Campaign Execution and Monitoring:oExecute integrated campaigns to promote products, collaborating with creative teams and external agencies as needed.oTrack and analyze campaign performance, providing insights to optimize future initiatives.
  • Market Research and Insights:oConduct market research to understand customer needs, industry trends, and competitor activities.oUse insights to refine product positioning and tailor communication strategies.
  • Crisis and Issue Management:oManage product-related communications during crises or issues, ensuring timely, clear, and accurate messaging.


    Qualifications

    Any Graduation

    • Employment Type: Full Time, Permanent

    Read full job description

    Prepare for Product Management Analyst roles with real interview advice

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    What people at Accenture are saying

    Product Management Analyst salary at Accenture

    reported by 2 employees with 6-31 years exp.
    ₹11.7 L/yr - ₹14.9 L/yr
    62% more than the average Product Management Analyst Salary in India
    View more details

    What Accenture employees are saying about work life

    based on 56.6k employees
    65%
    85%
    67%
    75%
    Flexible timing
    Monday to Friday
    No travel
    Day Shift
    View more insights

    Accenture Benefits

    Free Transport
    Cafeteria
    Work From Home
    Gymnasium
    Health Insurance
    Soft Skill Training +6 more
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