GN - SONG - MT - Marketing Automation B2B

The Strategy & Consulting Global Network Song Practice | Marketing Transformation | B2B Marketing Automation

Join our team of GN SONG consultants who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.

Practice:GN SONG Platforms MS Dynamics CRM (Marketing)

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Areas of Work:B2B Marketing, Marketing Automation

| Level:Senior Manager

| Location:Pune |

Years of Exp:12+ Years

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within Accenture Strategy & Consulting's Global Network SONG practice.

The Practice A Brief Sketch

The SONG practice is aligned to the Capability Network Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Living Marketing, Connected Commerce and Next-Generation Customer Care. These services help our clients become living businesses by optimizing their marketing, sales, and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting front end business metrics in a positive manner.

The B2B marketing automation consultant is an intermediate-level position within the Marketing transformation vertical of Accenture GN Song. You will work closely with clients to understand their business objectives, design tailored marketing automation strategies, and execute campaigns that drive lead generation, nurture prospects, and enhance customer engagement.

The key responsibilities will include the following

Collaborate with clients to understand their business goals, target audience, and marketing objectives. Identify opportunities for leveraging marketing automation to improve efficiency and effectiveness.

Provide expert advice on selecting the most suitable B2B marketing automation platform.

Gather business requirements, design process & solution for implementation of marketing & sales automation platforms in B2B environment leveraging tools such as Microsoft Dynamics 365 Marketing CRM, Marketo, AJO, Pardot

Serve as CRM solution consultant and design lead nurturing workflows, email marketing campaigns, and automated customer engagement programs

Work as a BA or Lead the implementation and configuration of B2B marketing automation platforms, such as MS Dynamics 365, Marketo, AJO, Pardot

Create and execute targeted email campaigns, drip sequences and monitor campaign performance metrics, including open rates, click-through rates, conversion rates, and pipeline impact

Develop documentation and training materials to support ongoing platform usage and skill development.

Develop knowledge of prevailing trends, financials, and operating drivers across multiple industry segments.

Aside from client delivery, the selected candidate will also drive business development efforts.

Bring your best skills forward to excel at the role:

Functional proficiency in Microsoft Dynamics 365 CRM Customer Insights (Marketing Module)

Capability to describe D365 Sales and Customer Insights functionalities (Journeys, Segments, Forms, Triggers, Opportunities, etc.)

Capability to describe integrations of MSD Customer Insights with other Microsoft tools (M365, Copilot products, Azure)

Basic to advance level of understanding and knowledge in Power Apps, Power Automate

Proficient in marketing research and analysis

Excellent oral and written communication skills

Creating and maintaining client relationships

Strong understanding of Marketing processes, operating model, marketing & Advertising technologies, and integrations with other technologies

Read about us.

Qualifications

Your experience counts!

MBA from a tier 1 institute with preferably bachelors degree in marketing, computer science, or a related field

Proven working experience of 5+ years working on B2B Marketing automation solution such as Microsoft Dynamics 365 Marketing, Marketo, AJO, Pardot, Eloqua

Strong understanding of end to end of CRM process, lead nurturing and management, customer journey mapping, and segmentation strategies, Account Based Marketing (ABM)

Proficiency in email marketing best practices, A/B testing methodologies, and campaign optimization techniques.

Must have worked in implementation of campaigns, designing marketing emails and delivering outbound marketing activities and customer journeys

Have knowledge of lead management in CRM (across marketing, sales and service), B2B Marketing processes, MQL, SQL etc.

Good to have technical experience and certification on MS CRM, Salesforce CRM experience, Marketo, Pardot, AJO, Eloqua

Strong oral and written communication skills, including presentation skills.

Whats in it for you?

An opportunity to work on with key G2000 clients.

Potential to with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

Ability to embed into everythingfrom how you service your clients to how you operate as a responsible professional.

Personalized training modules to develop your to grow your skills, industry knowledge and capabilities.

Opportunity to thrive in a that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions underpinned by the worlds largest delivery network Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 569,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers, and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Capability Network a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Capability Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world.For more information visit

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At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference,