Responsible for managing an overall business of 2-3 districts / potential pockets based on local market requirement.
Drive demand generation with focus on liquidation in the assigned area with the help of MDO through field promotional activities such Farmer Training Programs, Field days and Field trips in key villages of the assigned area.
Plan, track, and Manage team of Market Development Officers (MDO) and their activities.
Actively manage relationships with Distributors and Retailers.
Focus on accurate and timely planning, placement, liquidation, and collection of receivables.
Regularly report sales and other commercial activities to Area Sales Manager his immediate line manager
Develop and maintain relationships with key influencers in the territory and as we'll within the organization with all stakeholders.
Accountabilities:
Create and execute the commercial plan and modus operandi to deliver the planned commercial activities for the responsible geography.
Plan and ensure that the right product is available on the shelf at the right time and right quantity.
Execute a plan for the growth of the responsible geography, increase market share and lead growth.
Ensure that the right people are available to deliver the business aspiration. Have a fully motivated, engaged, and energized Field Staff.
Support a strong channel engagement and campaign plan along with executing the Go-To-Market Strategy for effective business success.
Responsible for gathering market insights, including assessing competition market share, analysing their promotion strategies, pricing, and other relevant information within the assigned territory.
Facilitating cross-selling of products and services from other Strategic Business Units (SBUs).
Suggesting and taking new disruptive / innovative measures to drive growth.
Any other responsibilities as assigned by senior manager from time to time including Country/Division projects.
Key Deliverable:
Achieving sales revenue targets for the sales region, Collection of receivables within approved credit period.
Undertake the required channel management to ensure availability of company stocks, enable prompt and efficient liquidation in line with demand and minimize saleable returns from trade.
Accountable for collections from all customers in the sales region, ensure they are in line with policies and taking required action steps with errant customers.
Execution of DGA activities as per annual plan.
Maintain leading position of the company by creating pull for product assortment at the channel level.
Work with colleagues within the territory, in the division, in the crop groups and marketing function to develop effective governance and ways of working at the critical interfaces.
What we are looking for:
2 to 5 years professional experience preferably in biological Agri-inputs. Agri Graduate/Postgraduate, coupled with Agri or general MBA preferred.
Experience in Agro input sales, BD, Marketing professional experience
Experienced in Sales management, Customer Relation Management
Large Customer management skills, Team player, Excellent communication skills (Oral written), customer handling skills.
Strong financial acumen
Customer service attitude
Strategic mindset to develop channel growth plan.
Team working and People Management Skills
Knowledge of local language /Products/Markets/ potential geographies.