Sr. Executive Digital Marketing

JD -Asst Manager – Digital Marketing
The Assistant Manager - Digital Marketing will be responsible for developing and implementing effective digital marketing strategies to enhance brand visibility, drive online traffic, and increase sales. This role involves working closely with the digital marketing team to manage campaigns, analyze performance, and optimize our online presence across various digital channels.
Key Responsibilities:

1. Digital Campaign Management:
• Assist in planning, executing, and optimizing digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and display advertising.
• Collaborate with creative teams to develop engaging content and ad creatives that align with brand objectives.
2. Social Media Strategy:
• Manage social media accounts and develop strategies to increase engagement, followers, and brand awareness.
• Monitor social media trends, analyze campaign performance, and adjust strategies as needed to drive results.
3. Content Creation and Management:
• Oversee the creation and distribution of digital content including blog posts, social media updates, email newsletters, and website content.
• Ensure content is optimized for search engines and resonates with target audiences.
4. Data Analysis and Reporting:
• Monitor and analyze key performance metrics for digital campaigns, including website traffic, conversion rates, and ROI.
• Prepare and present regular reports on campaign performance, trends, and recommendations for optimization.
5. Budget Management:
• Assist in managing the digital marketing budget, ensuring cost-effective use of resources and maximizing ROI.
• Track spending and performance against budgetary targets.
6. Website and SEO Management:
• Collaborate with web development teams to optimize website performance, user experience, and SEO.
• Conduct keyword research and implement on-page and off-page SEO strategies to improve search engine rankings.
7. Market Research:
• Stay updated on industry trends, competitor activities, and emerging digital marketing technologies.
• Conduct market research to understand consumer behavior and preferences within the fashion and retail sectors.
8. Collaboration and Coordination:
• Work closely with other departments, including retail and creative teams, to ensure alignment between digital marketing efforts and overall brand strategy.
• Coordinate with external agencies and vendors as needed for campaign execution and support.

Qualifications:

• Bachelor’s degree in Marketing, Digital Media, Business Administration, Fashion Merchandising, or a related field.
• 4-7 years of experience in digital marketing, preferably within the retail and fashion & apparel industry.
• Proven experience with digital marketing tools and platforms such as Google Ads, Google Analytics, Facebook Ads Manager, and email marketing software.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and data analysis.
• Excellent communication and organizational skills, with the ability to manage multiple projects simultaneously.

Preferred Skills:

• Experience with eCommerce platforms and digital marketing automation tools.
• Knowledge of current fashion and retail industry trends and consumer behavior.