abCoffee - Marketing Manager (3-4 yrs)

- abCoffee, India's highest Tech enabled coffee company, We are seeking a dynamic and results-oriented Marketing Manager to join our team and drive our growth through effective marketing campaigns.

- We offer a vibrant work culture, growth opportunities, and competitive benefits.

Responsibilities:.

Online Marketing:.

- Develop and execute comprehensive online marketing strategies to increase brand awareness, drive customer acquisition, and boost sales.

- Manage and optimize abCoffee's social media channels (Facebook, Instagram, Twitter, etc. ), engaging with customers and building a strong online community.

- Create and execute engaging social media campaigns, including content creation, advertising, and influencer partnerships.

- Manage and analyze online advertising campaigns (Google Ads, Facebook Ads, etc. ) to optimize performance and ROI.

- Develop and maintain abCoffee's website and ensure it is user-friendly and optimized for search engines.

- Track and analyze key marketing metrics to measure campaign effectiveness and make data-driven decisions.

Offline Marketing:.

- Develop and implement offline marketing initiatives to support brand awareness and drive foot traffic to abCoffee stores.

- Collaborate with store managers to ensure consistent branding and marketing efforts at the local level.

- Manage public relations activities, including media outreach and press releases.

- Organize and participate in events and promotions to engage with customers and generate buzz.

- Develop and manage partnerships with local businesses and influencers.

Branding and Creatives:.

- Oversee the development and maintenance of abCoffee's brand identity and guidelines.

- Collaborate with designers to create visually appealing marketing materials, including print ads, flyers, and in-store signage.

- Ensure brand consistency across all marketing channels.

Qualifications:.

- Degree in Marketing, Business Administration, or a related field.

- 3-4 years of experience in online marketing, including social media management, advertising, and content creation.

- Experience in offline marketing, such as public relations, event management, and local marketing initiatives.

- Strong understanding of digital marketing trends and best practices.

- Excellent communication and interpersonal skills.

- Ability to work independently and as part of a team.

- Strong analytical and problem-solving skills.