abCoffee - Senior Marketing Specialist (2-6 yrs)

Company Description.

- abCoffee is India's highest customer-rated and first tech-enabled Specialty Coffee Company, bringing India's best-grown coffees at honest prices to the people of India.

- Our takeaway specialty coffee outlets located across Mumbai and Delhi brew 100% specialty coffee, thoughtfully roasted to suit the Indian palate.

- We are on a mission to democratize specialty coffee by making it more accessible, spurring local coffee - hubs nationwide, and motivating individuals to drive impactful change.

- Join us in becoming the neighborhood coffee point, cultivating communities, and inspiring change one cup at a time.

Responsibilities:

- Develop and execute innovative marketing campaigns to drive brand awareness and customer engagement.

- Create engaging and impactful content for social media platforms, considering target audience and platform best practices.

- Collaborate with cross-functional teams including design, sales, and operations to ensure cohesive brand messaging across all channels.

- Analyze market trends and customer insights to inform marketing strategies and initiatives.

- Manage relationships with influencers and partners to enhance brand visibility and credibility.

- Organize and participate in events and experiential marketing initiatives to promote the brand and engage with customers.

- Monitor and report on the effectiveness of marketing campaigns, making data-driven recommendations for improvement.

- Maintain and uphold brand guidelines and ensure consistency across all marketing materials.

Qualifications:.

- Minimum 2 years of experience (NO FRESHERS) in marketing, preferably in the food and beverage industry or a related field.

- Proven track record of creating and executing successful marketing campaigns.