BRISKPE - Manager - Marketing (2-4 yrs)

- Set up and oversee paid digital marketing channels.

- Segment databases for targeted outreach and increased website traffic.

- Track open rates and click-through metrics for performance optimisation.

- Analyse campaign performance, focusing on funnel optimisation.

- Develop and execute comprehensive B2B demand generation campaigns.

- Create and execute lead generation action plans for designated market segments.

- Lead agency meetings to discuss strategy, performance, and growth opportunities.

- Utilise analytics tools to track, measure, and report on the performance of Google Marketplace Ads campaigns.

- Drive customer acquisition through digital marketing efforts, with a focus on maximizing Lifetime Value (LTV) for clients