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262 Abbott Jobs
Head Marketing
12-14 years
₹ 41 - 43L/yr (AmbitionBox estimate)
This is an estimate of the average salary range for this
position. It has not been reviewed by the company, and
the actual salary may differ.
Mumbai
1 vacancy
Head Marketing
Abbott
posted 7d ago
Job Role Insights
Flexible timing
Key skills for the job
Job Description
Financials, Profitability Budgetary Control
- Achieve Market Share, bottom-line targets, top line profitability.
- Operational Budgetary controls for cost and profit management.
- Risk Management in accordance with inventory/outstanding norms.
- Allocation of financial resources in line with business objectives and market potential.
- Evaluate investments through ROI analysis.
Building Brands / Therapy
- Create impactful communication and campaign to build brands and therapies in the Division
- Improve Specialty Coverage and Therapy Focus
- Analyze market conditions and forecast sales and market share.
- Implement Innovative and Creative Business Solutions to grow market/prescription base.
- Align division goals to organizational goals as measured by broad plans.
- Work effectively with creative agencies as partners, to develop differentiated and impactful brand campaigns
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
- Continually incorporate customer feedback and macro view of the market through formal sources of feedback like research (Structured / MR driven etc.)
- Conduct research as per the brand need (analyze customer behavior, perception- attribute mapping etc.) and design strategies accordingly. Undertake feasibility analysis/ market research for new opportunities.
- Develop and implement Annual Operating Plan for Division and oversee for the brand portfolio
- Undertake fieldwork to establish a strong connect with KOLs
- Actively drive engagement with sales team - conduct CSM and other sales meetings to drive excitement.
- Ensure quality and timely delivery/execution of campaign collaterals/inputs/activities to field force.
People and Performance Management
- Effectively collaborate with cross functional stakeholders for buy-in of strategies to internal customers and ensure strong implementation of designed strategies
- Foster performance driven culture in marketing team.
- Liaise with training and HR on succession planning for team s upward movement Recommend appropriate rewards and recognition to retain talents
- Coach, guide and develop the brand managers / group brand managers in his / her team
- Collaboration with Sales team for effective and result oriented execution
Corporate Governance
- Key driver and custodian of organisation values - Pioneering, Achieving, Caring and Enduring
- Enduring values - facilitating communication of the same to all personnel across the country.
- Ensure compliance to Corporate Governance Norms Ethical Trade practices all across.
Management responsibilities :
Marketing team of 7-8 team members
REQUIRED Experience / Critical Success Factors:
- MBA/PGDM from a pedigree institution
- Experience of 12-14 years with strong exposure to marketing in the Pharmaceutical industry
- Business size managed of 100 Cr+
- Team size managed of 4-5
Preferred Experience:
- Exposure to working in an MNC environment
- Exposure to mass market, secondary preference to specialty and super-specialty experience
Employment Type: Full Time, Permanent
Read full job descriptionPrepare for Marketing Head roles with real interview advice
What people at Abbott are saying
Rating based on 2 Marketing Head
reviews
Anonymous · Marketing & Communication
in Mumbai
Likes
Good environment. Salary and perks are good
- Salary - Good
+1 more
Dislikes
Transparency from the Senior Management. Poor HR and No job security
- Job security - Bad
+1 more
Marketing Head salary at Abbott
reported by
15
employees
with 5-24
years exp.
₹33
L/yr - ₹70
L/yr
55%
more
than the average Marketing Head Salary in India
View more details
What Abbott employees are saying about work life
based on 3k employees
Flexible timing
Monday to Saturday
Within city
Day Shift
Abbott Benefits
Submitted by Company
Healthcare Incentive program Vacation & Holidays Life insurance
Submitted by Employees
Health Insurance 
Job Training 
Soft Skill Training 
Free Transport 
Work From Home 
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Abbott Mumbai Office Locations
Mumbai Office
Headquarter
271, Business Park, Model Industrial Colony, Off Aarey Road, Goregaon (E)
Mumbai
Maharashtra 400063
Maharashtra 400063
Mumbai Office
Abbott Laboratories (India) Limited, Padmaja Apartment-a, Yari Road, Versova, Versova
Mumbai
Maharashtra 400061
Maharashtra 400061
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