Affiliate Marketing Delivery Manager (Mobile/Web)

Delivery Manager Mobile / Web
Location: Gurgaon
Department: Digital Marketing
Reports To:

Job Summary:

We are seeking an experienced Delivery Manager to oversee and manage the successful execution of mobile and web-based campaigns for our growing team. As a Delivery Manager, you will be responsible for driving the end-to-end delivery of projects and campaigns, ensuring on-time execution, optimizing performance, and maintaining strong client relationships.

The ideal candidate will have a strong background in mobile and web delivery management, experience in working with cross-functional teams, and a solid understanding of performance marketing metrics. You will be the point of contact for internal teams, clients, and external stakeholders, ensuring that campaigns meet the desired objectives.


Key Responsibilities:

• Project Delivery: Lead the delivery of mobile and web projects, ensuring timelines, budgets, and client expectations are met.
• Performance Monitoring & Optimization:
• Continuously monitor mobile campaign performance, using platforms like AppsFlyer, Adjust, Branch etc to assess performance metrics.
• Identify opportunities for testing, optimization, and scaling across mobile devices and platforms (iOS and Android).
• Drive conversion rate optimization strategies specific to mobile, including in-app engagement and user retention strategies.
• Affiliate/Publisher Relationship Management:
• Build and nurture relationships with mobile affiliate partners to ensure smooth and effective collaboration.
• Negotiate agreements and manage expectations around mobile campaign KPIs, payouts, and performance.
• Reporting & Insights:
• Provide detailed reporting on mobile campaign performance, focusing on metrics like installs, cost-per-install (CPI), in-app purchases, and ROAS.
• Share insights with internal teams and clients, offering recommendations for performance improvement.
• Compliance & Fraud Prevention:
• Ensure mobile campaigns adhere to industry regulations, affiliate program policies, and app store guidelines.
• Identify any potential issues related to fraud, attribution discrepancies, or non-compliant affiliates.

Requirements:

• Experience:
• 3+ years of experience in affiliate marketing, with a focus on mobile marketing and app promotion.
• Proven track record managing mobile affiliate campaigns, including CPI, CPC, and CPR models.
• Familiarity with mobile tracking platforms (e.g., AppsFlyer, Adjust, Branch).
• Familiarity with mobile programmatic buying and DSPs.
• Skills:
• Strong analytical skills and experience using mobile performance tools and analytics.
• Proficient in mobile ad networks, app store optimization (ASO), and in-app marketing strategies.
• Strong communication skills to engage with mobile affiliates, partners, and internal teams.
• Knowledge of iOS and Android platforms for tracking and optimizing user acquisition campaigns.