Assistant Manager - Digital Marketing

Company: Ketto Online Ventures

Role: Assistant Manager - Digital Marketing

Location: Marol Naka, Andheri

About the company

Ketto is Asia's largest tech enabled crowdfunding platform with a vision - Healthcare for all. We are a profit making organization with a valuation of more than 100 Million USD. With over 1,100 crores raised from more than 60 lakh donors we have positively impacted the lives of 2 lakh+ campaigners. Ketto has embarked on a high-growth journey, and we would like you to be part of our family, helping us to create large-scale impact on a daily basis by taking our product to the next level.

Roles and Responsibilities:

• You will be responsible for end-to-end strategizing and execution of our Facebook Ads, Google Ads & Native Ads platform for CPA, ROI & ROAS
• Collect, report and analyze data, identify trends and insights in order to achieve maximum ROI on campaigns
• Set up, test and manage attribution and tracking for all activity
• Own end-to-end execution, measurement, reporting, and optimization of campaigns across channels with goals to increase New users Acquisition, Scale GMV across the campaign and deliver platform GMV & ROAS
• Analyzing business performance and marketing channels on a daily, weekly, monthly, quarterly and yearly basis across all consumer touchpoints.
• Maintain a data-first approach through continual experimentation and optimization to meet and exceed strong company goals (a/b testing, etc.) Be proactive, have a passion for improving business.

Qualification.

• Should have managed monthly budget of Rs.1 Crore
• Working experience of working on New Acquisition and Remarketing campaigns
• Working Proficiency in Excel, and be able to analyze data visualizations on data studio or Tableau.
• 2-4 years of Experience in Digital Marketing. In-depth knowledge of Facebook Ads, Google Ads & App Campaigns.
• Proven analytical and quantitative skills including a strong understanding of online marketing metrics.
• Excellent communication, collaboration, and people management skills. Driven, self-motivated, organized, and excited about what we can achieve together.
• Good knowledge of Appsflyer, Excel and Tableau

Interested candidates can connect with Sagar Panjabi on 8425943992 or email to : sagar.panjabi@ketto.org