We are seeking a proactive and creative Marketing Manager to lead our efforts in scaling our apps. The ideal candidate will have a robust background in app marketing and a proven track record of successfully growing app user bases and engagement levels.
Responsibilities:
Develop and execute strategic marketing plans to enhance app visibility, acquisition, and retention.
Manage budgets and campaigns across various channels, including social media, search engines, and app store optimisation.
Collaborate with cross-functional teams to ensure alignment of marketing strategies with product development and user experience.
Analyse market trends and user feedback to adjust marketing strategies and campaigns accordingly.
Oversee performance metrics and ROI analysis to refine marketing approaches continuously.
Work closely with creative teams to develop compelling marketing materials and campaigns.
Represent the company at industry events and maintain relationships with key partners and stakeholders.
Lead and mentor a team of marketing professionals, setting clear goals and managing project timelines.
Qualifications:
Bachelor s degree in Marketing, Business, or a related field.
Minimum of 5 years of marketing experience, with at least 2 years in app marketing or digital product marketing.
Strong understanding of the mobile app market, digital marketing tools, and data analytics.
Experience with SEO, SEM, data analytics, and mobile analytics platforms (e.g., Google Analytics, Firebase).
Excellent communication, leadership, and project management skills.
Ability to thrive in a fast-paced and ever-changing environment.
Creative thinker with a passion for digital technologies and app trends.
What We Offer:
Competitive salary and benefits package.
A vibrant and supportive work environment.
Opportunities for professional growth and advancement.
A chance to work on exciting projects with a talented team.