Area Sales Manager - FMCG (2-4 yrs)

Role Overview:

We are seeking a highly motivated and results-oriented Area Sales Manager to join our dynamic sales team.

In this role, you will be responsible for driving sales growth within a specific geographical region by developing and executing effective sales strategies, building strong customer relationships, and exceeding sales targets.

Key Responsibilities:

Sales Strategy & Planning:

- Develop and implement strategic sales plans, policies, and budgets for the assigned region.

- Conduct market research and competitive analysis to identify new business opportunities and optimize sales strategies.

Customer Relationship Management:

- Build and maintain strong, long-term relationships with key customers within the assigned region.

- Understand customer needs and provide tailored solutions to meet their specific requirements.

- Ensure high levels of customer satisfaction and retention.

Sales Execution:

- Generate leads through various channels, including website, conferences, exhibitions, and market research.

- Manage the entire sales cycle, from lead qualification and opportunity identification to negotiation and closing deals.

- Achieve and exceed assigned sales targets consistently.

Order Management & Fulfillment:

- Collect at least 75% of outstanding payments from customers each month.

- Ensure timely and accurate delivery of orders to customers.

- Provide all necessary documentation to customers, including MOA, COA, certificates, dispatch details, and outstanding invoices.

Market & Competitive Analysis:

- Monitor competitor pricing and activities within the assigned region.

- Gather market intelligence and provide feedback to the sales and marketing teams.

Customer Data Management:

- Maintain accurate and up-to-date customer databases for the assigned region.

- Track key customer data, including order history, purchase behavior, and customer satisfaction.

Sample Management:

- Provide timely and accurate samples to customers based on their specific requirements.

- Obtain timely and accurate feedback from customers on samples provided.

Coordination & Communication:

- Coordinate all sample and delivery requests through the designated sales coordination channel.

- Maintain open and effective communication with internal and external stakeholders.

Qualifications & Experience:

- Education: Bachelor's degree in Business Administration, Marketing, or a related field.

Experience: 2-4 years of proven success in a sales role, preferably in the FMCG sector.

Key Skills:

- Strong sales, negotiation, and closing skills.

- Excellent communication, presentation, and interpersonal skills.

- Strong organizational and time-management skills.

- Ability to work independently and as part of a team.

- Proactive and results-oriented approach.

- Strong analytical and problem-solving skills.

- Proficiency in using CRM software and other sales tools