Campaign Manager

We are seeking an experienced Campaign Manager specializing in OEM Marketing Campaigns to lead and execute performance-driven marketing strategies for our clients across various verticals.
The ideal candidate will have a proven track record in managing large-scale SMS campaigns, optimizing performance, and fostering strong relationships with clients and partners.
This role requires a strategic thinker with hands-on experience in SMS marketing, affiliate marketing, and campaign management..
Key Responsibilities:.
Campaign Planning & Execution:Develop and manage SMS marketing campaigns for high-value clients across multiple channels, ensuring alignment with business objectives and performance targets..
Advanced Analytics:Utilize advanced analytics tools to monitor, measure, and report on campaign performance.
Provide actionable insights to optimize campaigns and maximize ROI..
Ad Creative Optimization:Continuously test and refine SMS ad creatives, copy, and strategies to enhance engagement and conversion rates..
Client Acquisition & Onboarding:Onboard new Cost per SMS (CPS) business clients, conducting pilot campaigns to demonstrate the effectiveness of SMS marketing channels..
Contract Management:Negotiate and establish annual contracts with clients and agencies to ensure consistent business growth and secure budget commitments..
Relationship Management:Address and resolve issues with clients, publishers, and vendors promptly.
Build and maintain strong relationships to foster loyalty and enhance market share..
Affiliate Marketing:Identify and engage with brands seeking to reach new audiences through personalized SMS communication via affiliate marketing services..
Industry Engagement:Attend industry events such as Adtech and the Indian Affiliate Summit to gain market insights and stay updated on trends..
Business Development:Drive business development efforts for both clients and publishers, expanding the company's reach and revenue streams..
Financial Oversight:Monitor billing, payment collections, and payments to publishers to ensure financial accuracy and timely transactions.
Must-Have Skills and Experience:.
2+ years of experience in SMS marketing, affiliate marketing, or digital marketing, with a focus on campaign execution..
Proven expertise in managing large-scale SMS campaigns and optimizing them for maximum performance..
Hands-on experience with affiliate marketing platforms, campaign management tools, and analytics software..
Strong track record of building and nurturing client relationships, with a focus on driving business growth..
In-depth understanding of the CPS (Cost per SMS) business model and affiliate marketing strategies..
Ability to manage complex projects and multiple clients simultaneously..
Excellent communication skills, both written and verbal, with the ability to negotiate and manage vendor relationships effectively..
Analytical mindset with the ability to use data to drive decisions and improve campaign performance..
Ability to work in a fast-paced environment and handle high-pressure situations..
Preferred Qualifications:.
Familiarity with industry events such as Adtech and the Indian Affiliate Summit..
Experience in creating annual contracts and long-term business partnerships..
Experience managing budgets, billing, and payment collections..
Experience in tools like Appsflyer, Branch, Singular, etc.
Experience in working with Performance Marketing/Digital Agencies like Affle, Valueleaf, Affinity, etc is a plus.