Digital Campaign Executive

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Here's the rewritten job description in the requested format:

Job Title

• Title: Digital Campaign Executive
• Department: Marketing, Academic
• Location: India

About the Role This role is responsible for generating Marketing Qualified Leads through the efficient and effective build and execution of digital direct marketing campaigns (primarily email). The role requires EMS/CRM expertise and a strong understanding of relevant best practices through collaboration with campaign owners’ across the Global Marketing team.

Key Accountabilities

1. Campaign Deployment:
   
• Works with lead marketers to deploy marketing campaigns through digital marketing channels (primarily, but not exclusively Email) to meet all campaign goals.
• Measure of Success: Campaign execution achieves target goals and objectives. Consults and communicates effectively with campaign owners throughout the execution process.
2. Email Campaign Execution:
   
• Executes email campaigns based on content and plan developed by campaign owners including building, proofreading, Quality Assurance, scheduling, and deployment following approval.
• Measure of Success: All campaigns sent on time and to specification. Best practice and guidelines are followed. Quality assurance is carried out and all errors corrected. Campaign owners are consulted on execution as necessary.
3. Campaign Improvement:
   
• Supports the improvement of campaigns during execution through consultation with the campaign owners.
• Measure of Success: Collaboration with campaign owners. Internal email and web benchmarks and performance are referenced.
4. Research and Targeting:
   
• Research modules to ensure campaigns are delivered to appropriate, targeted lecturers.
• Measure of Success: Delivers high level of engagement with audience meeting industry standard click rates and KPIs.
5. Lead Generation:
   
• Delivers a steady stream of Marketing Qualified Leads and opportunities through campaign efforts.
• Measure of Success: Deliver the target MQLs for the team.

Skills, Knowledge, and Experience

Essential:

• Experience of building email campaigns.
• Strong verbal and written communication skills.
• Excellent time management, prioritization, and organizational skills.
• Attention to detail.
• Ability to juggle multiple tasks while meeting deadlines.
• Typical Microsoft Office skills (Excel, Word, Project, etc.).

Desirable:

• Fundamental knowledge of publishing and/or online marketing.
• Proficiency with HTML is highly preferable, as is experience with Photoshop.

Previous Experience:

• 1-2 years of work experience.

Please apply on Careers.oup.com.