2070Health - Head - Performance Marketing (5-10 yrs)

About BabyMD:

BabyMD is the fastest growing new-age paediatric chain of clinics, with a bunch of services all under one roof. We offer holistic paediatric wellness solutions through our physical clinics & telemedicine, focusing on not just the child, but also the parents. Some of our services include consultation, vaccinations, development assessment, therapies, lactation & nutrition and many more. In just 6 months, we have started centers across 6 locations in Bangalore and are growing at a rapid pace. BabyMD is backed by elite healthcare VCs & investors like W Health Ventures & 2070 Health.

Job Overview:

Are you a growth-obsessed marketing leader ready to build and scale a category-defining healthcare brand from scratch? We are a 0-to-1 pediatric healthcare startup, backed by industry leaders, on a mission to revolutionize child care through technology-driven solutions.

We're looking for a Head of Performance Marketing to architect, execute, and scale our digital growth strategy through analytics & consumer insights. If you thrive in a high-ownership, fast-paced startup environment, this is your chance to make an impact at scale. This is a 0 to 1 cross functional role & will be at an intersection of business, marketing & product.

This is a full time work from office role

Location: HSR, Bangalore

Reports to: Head of Growth

Key Responsibilities:

- Data-Driven Growth - Define and drive the entire digital marketing strategy - performance marketing & SEO. Build and manage attribution models, A/B testing, and campaign optimizations for maximum ROI

- Channels - Advertise / Direct Agencies on various digital platforms - primarily develop an in-depth understanding of Meta & Google and explore other channels like Linkedin, Youtube etc

- Insights - Talk to consumers / Listen to consumer calls to generate consumer insights & ensure high-quality leads. Understand consumer persona & target them with the most relevant communication to increase the top of the funnel

- Technical - Operate digital channels / Audit agency performance in terms of campaign design, execution & overall output metrics

- Tracking & Monitoring - Track & optimize marketing metrics on a day to day basis. Make recommendations based on numbers & findings

- Google Analytics - Identify marketing performance issues and generate insights

- SEO Strategy & Execution - Develop and implement an SEO strategy to increase organic visibility & rankings. Collaborate with product team on technical seo, on-page & off-page SEO

- Keyword Research & Content Optimization - Identify high-impact keywords and collaborate with content teams to create SEO-friendly articles, blogs, and landing pages.

- Collaboration - Closely work with product team to optimize LPs, Whatsapp chat bots & content team for statics, videos, LPs etc.

Requirements:

Qualifications / Skills:

- 5-8 years of demonstrated experience of working in a high-growth startup (Mandatory)

- Demonstrated experience in managing growth/digital marketing/business analytics (Mandatory)

- Education from top-tier colleges IITs/BITs/NITs or MBA from IIM/ISB (Preferred)

- Exceptional analytical skills & critical thinking to identify opportunities

- Strong business acumen to derive actionable insights from data

- In-platform execution experience setting up campaigns in Facebook ads manager, Google Ads, and Google AdWords

- Aptitude for cross-functional execution and problem-solving

Benefits:

What We Offer:

- An opportunity for you to grow into the role and expand your scope beyond performance marketing, and focus on BabyMD's overall growth strategy across various channels

- A non-hierarchical work culture and performance-oriented environment

- Opportunity to work closely with Founders and Senior leadership and to contribute to strategic choices and share the direction of the business

- Industry-best compensation and ESOPs for stellar candidates

- Ownership of work and the ability to make a business impac