Head of Performance Marketing: Hiring For our Portfolio Company

About BabyMD:

BabyMD is the fastest growing new-age paediatric chain of clinics, with a bunch of services all under one roof. We offer holistic paediatric wellness solutions through our physical clinics & telemedicine, focusing on not just the child, but also the parents. Some of our services include consultation, vaccinations, development assessment, therapies, lactation & nutrition and many more. In just 6 months, we have started centers across 6 locations in Bangalore and are growing at a rapid pace. BabyMD is backed by elite healthcare VCs & investors like W Health Ventures & 2070 Health

Job Overview:

Are you a growth-obsessed marketing leader ready to build and scale a category-defining healthcare brand from scratch? We are a 0-to-1 pediatric healthcare startup, backed by industry leaders, on a mission to revolutionize child care through technology-driven solutions.

We re looking for a Head of Performance Marketing to architect, execute, and scale our digital growth strategy through analytics & consumer insights. If you thrive in a high-ownership, fast-paced startup environment, this is your chance to make an impact at scale. This is a 0 to 1 cross functional role & will be at an intersection of business, marketing & product

This is a full time work from office role

Location: HSR, Bangalore

Reports to: Head of Growth

Key Responsibilities:

• Data-Driven Growth - Define and drive the entire digital marketing strategy - performance marketing & SEO. Build and manage attribution models, A/B testing, and campaign optimizations for maximum ROI
• Channels - Advertise / Direct Agencies on various digital platforms - primarily develop an in-depth understanding of Meta & Google and explore other channels like Linkedin, Youtube etc
• Insights - Talk to consumers / Listen to consumer calls to generate consumer insights & ensure high-quality leads. Understand consumer persona & target them with the most relevant communication to increase the top of the funnel
• Technical - Operate digital channels / Audit agency performance in terms of campaign design, execution & overall output metrics
• Tracking & Monitoring - Track & optimize marketing metrics on a day to day basis. Make recommendations based on numbers & findings
• Google Analytics - Identify marketing performance issues and generate insights
• SEO Strategy & Execution - Develop and implement an SEO strategy to increase organic visibility & rankings. Collaborate with product team on technical seo, on-page & off-page SEO
• Keyword Research & Content Optimization - Identify high-impact keywords and collaborate with content teams to create SEO-friendly articles, blogs, and landing pages.
• Collaboration - Closely work with product team to optimize LPs, Whatsapp chat bots & content team for statics, videos, LPs etc.