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I applied via Company Website and was interviewed in Sep 2023. There were 2 interview rounds.
SEO is important for websites to improve visibility, drive organic traffic, and increase credibility.
SEO helps websites rank higher in search engine results pages (SERPs)
It increases organic traffic by making the website more visible to potential visitors
SEO improves user experience by optimizing website content and structure
It builds credibility and trust with users, leading to higher conversion rates
SEO is cost-effec
Backlinks are links from one website to another. They play a crucial role in SEO by indicating the popularity and credibility of a website.
Backlinks help search engines determine the authority and relevance of a website.
Quality backlinks from reputable websites can improve a site's search engine ranking.
Backlinks can drive referral traffic to a website.
Examples of backlinks include guest posts, directory listings, and
On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages.
On-page SEO includes optimizing content, meta tags, headings, images, and URLs on your website.
Off-page SEO involves building backlinks, social media marketing, and influencer out...
Keywords can be checked using tools like Google Keyword Planner, SEMrush, and Moz Keyword Explorer.
Use tools like Google Keyword Planner to research search volume and competition for keywords
Analyze keyword performance using tools like SEMrush to track rankings and traffic
Utilize Moz Keyword Explorer to identify keyword opportunities and prioritize target keywords
Yes, we have tools like Google Keyword Planner, SEMrush, and Ahrefs for keyword research.
Google Keyword Planner is a free tool provided by Google for keyword research.
SEMrush is a paid tool that offers keyword research, competitive analysis, and more.
Ahrefs is another paid tool known for its backlink analysis but also offers keyword research features.
Competitors can be identified through market research, industry analysis, and online tools.
Conduct market research to identify companies offering similar products or services.
Use industry analysis reports to determine key players in the market.
Utilize online tools like SEMrush, Ahrefs, or SimilarWeb to track competitors' online presence.
Monitor social media platforms and industry publications for mentions of competitor...
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I applied via Newspaper Ad and was interviewed in Jul 2024. There was 1 interview round.
About digital marketing question online mood common question only
I applied via Campus Placement
Banking level test you need to clear
Current topics & Related to economy banking
I applied via Referral and was interviewed before Sep 2022. There were 3 interview rounds.
Basic questions with general formula based
Case studies to be written in detail
posted on 12 Jun 2024
Google Ads is an online advertising platform created by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users.
Google Ads allows advertisers to bid on keywords to display their ads in Google's search results.
Advertisers can create different types of ads, including text ads, disp...
CTR stands for click-through rate, which is the percentage of people who click on a specific link compared to the total number of people who see the link. PPC stands for pay-per-click, which is a type of online advertising where advertisers pay a fee each time their ad is clicked.
CTR is calculated by dividing the number of clicks on a link by the number of impressions (views) of the link, and then multiplying by 100 to...
I applied via Campus Placement and was interviewed in Jun 2023. There were 2 interview rounds.
Digital marketing refers to the use of online channels and platforms to promote products or services to a targeted audience.
Utilizes online channels such as social media, email, search engines, and websites
Involves creating and sharing content, running ads, and engaging with customers online
Targets specific audiences based on demographics, interests, and behaviors
Measurable and trackable results to optimize campaigns a
Key elements of on-page SEO include optimizing meta tags, headings, content, images, and URLs.
Optimizing meta tags such as title tag and meta description for relevant keywords
Using proper headings (H1, H2, etc.) to structure content and include keywords
Creating high-quality, relevant content that provides value to users
Optimizing images with descriptive alt text and file names
Creating SEO-friendly URLs that are concise
I applied via Recruitment Consulltant and was interviewed in Mar 2023. There were 2 interview rounds.
I applied via Company Website and was interviewed in Nov 2022. There were 2 interview rounds.
I applied via Job Portal and was interviewed in Jun 2023. There were 2 interview rounds.
My weakness is that I can be too detail-oriented, but it also makes me thorough and meticulous in my work.
I tend to get caught up in the small details and sometimes lose sight of the bigger picture.
However, this attention to detail allows me to catch errors and ensure accuracy in my work.
For example, in my previous role as a digital marketer, I would meticulously review campaign data to identify any discrepancies or ar...
based on 1 interview
Interview experience
TCS
Accenture
Wipro
Cognizant