Techno India Group Public School Interview Questions and Answers

Q1. Tell me about yourself?
Ans. 
Experienced marketing professional with a passion for creating innovative campaigns and driving brand growth.
• Over 5 years of experience in marketing roles

• Strong track record of developing successful marketing strategies

• Skilled in digital marketing, social media management, and market research

• Passionate about driving brand awareness and customer engagement

• Previously led a team to launch a successful product campaign
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Q2. What is your job role in your current Company?
Ans. 
I am responsible for developing and implementing marketing strategies to promote the company's products or services.
• Developing marketing strategies

• Implementing marketing campaigns

• Analyzing market trends

• Managing social media platforms

• Collaborating with sales team
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Q3. What is marketing?
Ans. 
Marketing is the process of promoting, selling, and distributing a product or service to attract and retain customers.
• Identifying target markets and understanding customer needs

• Creating and implementing strategies to reach customers

• Utilizing various channels such as advertising, social media, and public relations

• Measuring and analyzing the effectiveness of marketing campaigns

• Building brand awareness and loyalty
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Q4. What is the difference between ATL & BTL marketing?
Ans. 
ATL marketing focuses on mass media channels like TV, radio, and print, while BTL marketing targets specific individuals or groups through events, sponsorships, and direct mail.
• ATL marketing targets a wider audience through mass media channels like TV, radio, and print ads.

• BTL marketing targets specific individuals or groups through events, sponsorships, direct mail, and personalized marketing tactics.

• ATL marketing is ...read more
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Q1. Tell me your strategy for our school?
Ans. 
My strategy for your school involves implementing targeted digital marketing campaigns, enhancing social media presence, and collaborating with local businesses for sponsorships.
• Developing a comprehensive digital marketing plan to reach potential students and parents

• Utilizing social media platforms to engage with current students and alumni

• Establishing partnerships with local businesses for sponsorships and community o...read more
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Q1. It was a discussion about my educational background, my family background and my previous job profile.
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Various situations were put up and solutions discussed. Detailed discussion about my exact roles in the previous assignments.

Q1. Discussion about salary and other benefits.
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