What is consumer life cycle ? Explain

Question

Accepted Answer

Consumer life cycle refers to the stages a consumer goes through in their relationship with a product or service.

Consumer life cycle consists of five stages: awareness, consideration, purchase, usage, and loyalty.
During the awareness stage, consumers become aware of a product or service through various marketing channels.
In the consideration stage, consumers evaluate different options and compare features, prices, and reviews.
The purchase stage involves the actual transaction where the consumer buys the chosen product or service.
After purchase, consumers enter the usage stage where they start using the product or service.
The final stage is loyalty, where satisfied consumers become repeat customers and advocate for the brand.
For example, a consumer may become aware of a new smartphone through an advertisement, consider different models, purchase one, use it daily, and become a loyal customer who recommends the brand to others.

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