Strada Principal Quality Analyst Interview Questions and Answers

Round: Case Study Interview
Experience: Very basic scoping questions.1)Re-iterated the question. Confirmed the objective. 2)Asked him if this was attached to a mall. –He said forsimplicity purposes, let us assume it to be a standalone multiplex.
I told him that any multiplex would have mainly four sources of Revenues:1)Ticket Sales 2) Food and Beverages 3) Advertising 4) Parking Fees He askedme to ignore Parking fees and suggest ways to improve revenue for each of the other three categories.I started with Ticket Sales. Ticket Sales = Number of Tickets Sold/Show * Price * Number of shows. 1)Optimize show timings in such a way that more showscan be accommodated. This needs to be considered as a tradeoff to advertising and trailer timings.2)Pricing: Have a dynamic pricing strategy just like in airplanes. You charge each customer different based on the timing of purchase and supply demand equation.

Skill Tips: A very long PI session. Can’t say it was a PI, much like a conversation. The interviewer asked me about my work at Arvind Infrastructure. We discussed about my work for around 5-7 mins. This made me feel very comfortable and I was very much set for my case interview. He was extremely friendly and very good to talk to
Skills: Case Analysis
College Name: Indian School Of Business (ISB)

Round: Case Study Interview
Experience: Follow the basic Profit –Loss Framework. He asked me to just consider Revenues.Revenues of Retail Company Factors: 1) Number of Footfalls 2) Conversion Rate 3) Products Bought 4) Quantity 5) Price of each product 6) Repeat customers.He asked me to discuss strategies to improve all of the above factors.I don’t remember what I spoke for all factors, but wherever I was unable to think, he was giving me clues. Being from retail background, I was able to relate my experiences with many of the solutions suggested.We talked about availability of products: Asked him to keep safety stock. Forecasting needs to be much better, appropriate information needs to be passed to distributors.Talked aboutplanogram: this is how you display your products, shelf space etc.I discussed with him about the loyalty programs and COD model.The interview was long, but again much like a conversation. Was very much relaxes during the interview and the interviewer was also smiling which made me feel very comfortable
Tips: Knowing your background really helps. One can suggest innovative solutions to the interviewer. BCG was the only consulting shortlist I had and by this time, I was very much determined to get to a closure.

Skill Tips: Tell me about yourself. –When I reached my retail experience part, he said “I am very interested in consumer behavior. Letus do a case on a retail chain.”We also discussed a lot about my retail experience:1)He asked me what were the challenges I faced –I told him inventory management was the biggest problem. Did you use some tools to solve inventory issues?I said yes. Spoke about it for about 2-3 mins.2)Why retail?
Skills: Case Analysis
College Name: Indian School Of Business (ISB)

Round: Case Study Interview
Experience: Started with the basic Revenues –Costs = profit framework. He asked me to concentrate on revenues. I identified the sources of revenues 1) Consulting 2) Surgeries 3) Lab 4) Pharmacy. He nodded and asked me to move on. I asked him if there was a revenue dip in any of these services to which he replied these are all related and hence the dip is across all services. I asked him about the competition. I asked him whether the competition is offering similar services and how does it charge for its services as compared to the hospital in question. He said “Competition doesn’t specializes in heart surgeries like our hospital. However, it performs all services and their pricing structure is different.I asked him if they were pricing services lower than us to which he replied “no”. He wanted me to think on what could be different in terms of prices. I told him that the structure of pricing is different and hence the hospital may have one fixed fee whereas the competition may have a base fee plus additional charges. The price may come out to be the same but people may perceive it to be cheaper. He appreciated my answer and asked me if I would change the structure of the Hospital in question.I replied that I wouldn’t change the structure. The hospital has a very strong brand and has been following this pricing structure since ages. If it seemingly makes it lower, there is a possibility that patients may come to know about this and its brand may get tarnished. I wasn’t too happy with how I defended but I defended nonetheless.He asked me if I had any questions and I really didn’t have any questions for him. Too tired and nervous to think of anything. However, it is very important to prepare questions for interviewers.
Tips: 1)PI is extremely important. It helps you to develop connect with the interviewer. Also it adds to your confidence. Be genuine about your PI.2)Always keep smiling and be very confident. More than the solution, the interviewer should get good vibes during the interview. Even if you falter, admit that you do not know and you would like to understand from the interview how it needs to be done.3)Be humble.4)Do not ask your colleagues about how their interview experience went. It will just add to your worries and you may end up losing confidence.5)The interview should be more like a conversation.6)Sleep well the night before, do not wait for the schedule. Get up early and check the schedule. Do one case which you are most confident about the day of the interview.7)Again keep smiling.

Skills: Personality, Case Analysis
College Name: Indian School Of Business (ISB)

Round: Case Study Interview
Experience: Split revenue as price per engagement and number of engagementsSaid that we could increase price because of customized solutions but not enough for 20% and hence need to increase quantity of engagementsProposed customer retention through better service like engagement at lower corporate levels etc and more customer acquistion through industry expansion (verticals) ; Was asked to suggest a recruitment strategy for industry expansion and said that need laterals for PL position with industry knowledge and we could hire consultants and associates from b-schoolswith generic experience
Tips: What was good: Speed to cover issues, involving the interviewer in case, PIWhat could be better: More energy could be better because you need to energize the interviewer as well as it is a long day for them too

Skill Tips: RevenueTarget Get it to grow by about 20% y-o-yIs it limited to Indian customersYesWhat is the competitive scenarioAssume what you know about consulting currently
Skills: Case Analysis
College Name: Indian School Of Business (ISB)

Round: Case Study Interview
Experience: Q. What does our client do? Company was a manufacturing firm looking to build the plant and sell electricityQ. Does the client have a solar plant? No, the client has no current experience in Solar PowerQ. How much time will it take to build the plant?3-4 yearsQ. What is the life of my plant?30 years, govt will buy electricity for 30 yearsQ. How does government decide whom to allot?Project has to look technical feasible and financial terms Q. What kind of bidding takes place?First price Auction, lowest price wins
I started by indicating that the bid price would be dependent on the benefits and costs of the project as well as the competitive bid.The interviewer asked me to move ahead and discuss the benefits and costs. I first picked up the costing side of it and divided into fixed and variable. I was told that the capex was 17 crorers per MW. As soon as I had some numbers thrown on me I got a bit tensed, and thought that I would need to do some hard calculations. However, these numbers were thrown just to test if I could move ahead or be caught with numbers. As per the variable costs, I broke and listed all the expense such as direct material, direct labor, overheads, SG&A and depreciation etc. I then said that these costs would depend on the capacity of the plant. He asked me to elaborate on this topic and I said there would be effects of economies of scale and also the learning effect. He immediately asked me how learning curve would affect the costs. I told him thatthe learning curve would reduce the variable cost over time. I could see that he was happy with the answer and told me to proceed to the benefit side. On the benefits side, I said the amount I earn would be my cost X plus some margin y% over the cost. I also mentioned that competitive bids will impact how much I could expect on the bid price and mentioned that In such cases we usually look at old auctions or try to estimate the auction bid of other companies.
Tips: he case wasn’t hard but because the interviewer was working on his laptop during the interview and often not looking at me, I felt he wasn’t impressed. It was only after 15 mins into the interview, that I could get the interviewers complete attention. This usually happens in a stress interview, and one should not get stressed. Just keep calm and follow the most exhaustive approach. Also, in this case I was occasionally bombarded by numbers and got distracted as to how I should deal with them. One should remember that sometimes numbers are just to confuse and distract the interviewee

Skill Tips: Yash asked me why I did Bachelors of Finance and not Engineering. He also asked me about my choice of taking up commerce. I realized that was only to build stress and see how I perform later in the interview later. He also asked my GMAT score, Having a score of below of 700 I felt a little uncomfortable as I thought the interviewer would already make an impression about my performance. I guess it didn’t matter afterwards as I went to the final round.
Skills: Case Analysis
College Name: Indian School Of Business (ISB)

Round: HR Interview
Experience: The usual PI questions, I’d say be prepared with a list of them. The PI would give you on opportunity to strike the right vibes with the interviewer. So when you get down to doing a case, you’ll feel a lot more comfortable and confident.

Round: Case Study Interview
Experience: I asked a few clarifying questions. The information that I got was as follows – 1. The trend was temporary, and the market was expected to start growing again after a few years. 2. Need not worry about what widgets are; just consider them to be a part of machine equipment. 3. The manufacturer is a global company headquartered in US 4. The market had been growing over the last 2-3 years at 30 – 40 % and has now flattened. I then defined the problem statement. From here on I took a pretty unconventional first principles approach in structuring my though process. I decided to look at 2 aspects – a. Means to enhance Capacity Utilization through an understanding of the business based on b. Market Analysis Under capacity utilization I had intended to focus on Altering the product mix, increase sales geographically, rationalize my asset base, and providing value added services. The first one wasn’t possible and on the geographical front we were already selling globally. Then I switched to market analysis where I looked at # of players, respective market shares, competitive landscape, drivers of purchase and price points. On questioning, it turned out that we were the largest player with a 35% market share, two other major players had a 20% share each, and the rest of the market was fragmented amongst small players. Everyone sold at the same price. In past, the purchase decision had not been based on price, but on being highest in quality, and we were perceived to be amongst the highest in quality. We were also the cost leaders in this business, and this was the catch point. It also turned out that in being more cautious about their purchase of widgets, our potential customers had now become more price conscious, and the market was price elastic. From here on I started shaping recommendations – I put them as short term and long term. In the short term I suggested that we play on price points. Since we are the cost leaders and the market was price elastic, we can bring down our prices till a point where our profits increase with decrease in prices. Also, our competitors won’t be able to cut prices to the extent that we can, and in this way we can squeeze their margins beyond tolerable limits, force them to exit, and thus increase our share of the pie. In the long run, we needed to work around rationalizing our asset base, and building a value added service layer to our business. That’s where the case concluded.
Tips: I’d suggest that encase you too reach your solution pretty soon in the interview, spend some time to look at other strategic aspects, at points in your structure that might have been left untouched, but don’t panic if there’s nothing more to add from your end. You can close the case as and when you feel you’ve done what you wanted to, and need not wait to have spent a pre-decided amount of time on it. Yes I made it to the next round.

Round: Case Study Interview
Experience: I asked a few clarifying questions. The information I got was a follows – 1. The client was a $10 billion + company with 50000 + employees. 2. It was a Europe based company with operations all over the world, and their business was expected to grow at 10 – 15 % 3. The lines of business were divided into 2: A. Selling Equipment and S/W in 2G and 3G space. B. Providing Services, which was further subdivided into 4 categories.(i) Turnkey i.e. developing new networks (ii) Managed Services i.e. run the network on behalf of the service provider (iii) Maintenance (H/W and S/W) (iv) Consulting Solutions then defined the problem statement. From here on I structured by approach to do a Revenues & Cost analysis after having done a thorough Market Analysis. Under Market Analysis, I looked at 1. No. of Players – there were 6 -7 players, we were no. 2 with a mkt. share of 20%. The mkt. leader had a 30% share. 2. I looked at Growth in each of the businesses, Selling Equipment and S/W in 2G and 3G space each growing at 15 % and 25% respectively and overall this line of business was growing at 20% In Providing Services, the above 4 were expected to grow at 0%, less than 10%, 15% and less than 10% respectively (in the order mentioned above). 3. The drivers of purchase were driven by Cap Ex and Op Ex incurred by the customers, i.e. Price was the key driver of purchase once you were a part of the consideration set. However, to be considered for a contract by a potential customer, high standards of quality were a must. Before starting to look at the revenues and costs in trying to address profitability, I asked for the revenue break up of for our client. It was as follows – 55% from 2G(30%) & 3G(25%). 24% from turnkey. 9% from maintenance. 6% from managed services and the rest from consulting. I then asked for how this picture would look 3-4 years from now. Selling Equipment and S/W in 2G and 3G space would together constitute 40%, with 70% of this 40 from 3G and rest from 2G. Services would constitute 60% of the revenues, and in comparing to their current contributions, Turnkey would stagnate, Maintenance business would grow at 10 – 15%, and Consulting and Managed Services would grow disproportionately. This unfortunately is all that I remember of the case in terms of data, but from here on it was pretty standard. I prioritized my probing of the cost structures for each of the businesses based on their current and future contributions to the revenue pie. I then explored the cost structures for each line of business, identified the cost levers, and further prioritized my recommendations for each cost lever on the basis of where we could achieve most impact. On the revenue side, my recommendations were around building capabilities around consulting and managed services based on how the business was expected to shape up in the future. There was a lot to talk about under each of the above – off shoring, consolidation of suppliers and subcontractors etc., managing over runs, acquisition to build capabilities, and I did touch upon all of these. I'm sure based on your own judgement, you can add more to it. All the best!

Round: Case Study Interview
Experience: I asked a few clarifying questions. The information I got was a follows – 1. The client manufactured broadly two kinds of products A. Textiles (of different counts, pure yarns, viscose mix etc.) B. Garments (semi formal / informal in cotton, for both men and women) I structured my approach as follows: As part of Market Entry evaluation, I wanted to look at the following: 1. Market Attractiveness – size of the mkt., growth expected, penetration levels and margins. 2. Competition – in each of the segments. Further look at unbranded retailing, branded retailing and pvt. label retailing. 3. Strategic Fit and Capabilities as far as this proposed line of business was concerned. 4. How to enter – Organic v/s Inorganic At this point, I was asked to move onto the branding strategy that I would recommend. One key factor that I considered was a single brand v/s a multi brand strategy. And through discussions with the interviewer, I decided to pursue a multi-brand approach for different segments, different qualities etc. (just as Arvind Mills, Madura Garments etc. do). I then proposed that in developing a brand strategy for each of the brands I chose to pursue, I would look at the following: 1. Position the brand 2. Pricing 3. Distribution 4. Promotion. In positioning the brand (each of the brands that we will roll out), I would look at drivers of purchase and then position myself accordingly through parity and distinction. At this point, we got into a more general conversation around how to position, what other factors to consider, and then wrapped up the case.
Tips: As you step in for the interview, make sure that you leave all the excess baggage outside. It’s a big deterrent in one’s performance. I had one more interview that I’m unable to document, after which I was made an offer.

Skills: Case Analysis
College Name: Indian School Of Business (ISB)

Round: Case Study Interview
Experience: In first case interviewer asked me how should one go about selecting a stock. I proposed two approaches one in terms of finding out a DCF based valuation. He was trying to test deepness of my thought and he made me explain the entire process. Then second approach was by comparing EPS. Then he picked me asking all information is available in public domain so what makes you feel that you know this information which nobody else knows – here I was a bit puzzled by I explained him about management profile, investor profile etc. There was some more discussion which I do not remember. Post this long discussion on first case we moved on second case, which was totally unexpected for me. Anyway, after getting the problem statement. I tried to dig deeper by gathering more facts like:
o Industry was in a reasonably stable state
o Products were fairly comparable
o Company was in existence for last 30-40 years Interestingly I did not made the structure upfront rather went on picking each step and going in depth. So I picked on pricing part first – Ravi asked me what will be the factors affecting it, I could think of:
o Type of product
o Customer segments
o Distribution
o Value Added For product as expected answer was nothing, distribution and value added services he said no scope. Now we went on to customer segment – here I figured out the type of segments which one can supply to and problem became a problem of targeting different market areas. Thereafter we went on to discuss how can this firm go on to establish its presence in new market areas – critical issue which came out was establishing dealerships.
Tips: Just treat interview as a professional discussion – so neither you are nervous nor you are so aggressive that you make the interviewer uncomfortable.

Round: Case Study Interview
Experience: I started of with first assessing whether the market is attractive enough for India. Next logical step was to assess market size. I did it by breaking the market in to households, cyber cafes, and small shops / offices (corporates were already out as they were assumed to be running on their VPNs). This was pretty simple. Next step was to estimate yearly sales – here I used Bass model from Marketing Term 2. Seema was visibly impressed with this. But just to test depth of my thought she asked me to tell what factors should be considered for applying this model (v/s the proxy country which we are going to take). I immediately listed down four factors viz. Needs, Income, Globalisation, and Prices of computers. Seema was very happy with this. But to my surprise, she asked me to move on to second phase as to how client should go about launching it. Client had a limited budget and they wanted to launch services across all metros. This was a seemingly difficult question but I listed out three or four ways, e.g. outsourcing infrastructure, launching services in limited area. Later on Seema told me that they took the limited area option. Post this we had a good discussion on how did costs in this industry move. I must admit this discussion seemed like with a colleague and I could sense the positive vibe from the interview.
Tips: Being open to any kind of discussion. Have fundas of core term eco, marketing, operations, dmop ready – they come very handy.

Round: Case Study Interview
Experience: I deciphered the problem in to revenue and cost and the factors affecting them. Primarily the structure was: (it was built around on incremental basis vis-à-vis a normal building) Revenue:
o Built up area (how it was different from a normal building)
o Lease rentals
o Carbon credits Cost:
o Upfront costs
o Operational costs
o Any grants/ subsidy from government / other agencies Any difference in cost of capital being a more stable project. Then the discussion moved on to putting in numbers and finding out NPV of the project. It came out that NPV was not positive. Now Sachin asked me as to how this can be turned in to NPV positive. I tried to dvelve on each and every factor, but he said that more of less everything is fixed. From here on somehow Sachin took charge of the case and he started discussion about what kind of clients will they target - I told him corporates. He asked what kind of I told him three kinds, viz. Image conscious, Large corporates (for whom differential rent is miniscule), and firms which otherwise are known to be polluters / damager to environment). Next he suddenly came back to some number crunching again as to how can we incentives corporates to take it up which was done with some number crunching. At this point it seemed Sachin was done with the case, but suddenly an idea came up in my mind (which was never discussed in the case) and I told him how DLF built various residential areas coupled with a big corporate building and how this can be used by this builder to make one big project. Though Sachin appeared to be convinced about the case, with this idea he was very impressed. This is why probably he immediately asked me the question how serious are you about BCG!
Again being friendly with the interviewer and being honest. I knew that Ravi has experience in consulting industry and he would be familiar with interviewing styles of all firms, so honestly told him my opinion and did not hide any fact. This helped me in case solving as well wherein I did not do any mistake in number crunching (because of low pressure).
Tips: Be friendly and professional. Don’t be nervous. Even if this your 12th or 15th interview in the day, show energy and enthusiasm.

Skills: Ability To Cope Up With Stress, Case Analysis
College Name: Indian School Of Business (ISB)

Round: Case Study Interview
Experience: As the case was big, I quickly summarized the question.Scoping questions asked Patents for the product (Response: No because the patent laws in India are not very strong and it wouldn't be of much help)About the product. How the drug works? Is it a substitute for Chemo and Surgery (Late stage of cancer requires chemo, surgery and drug, while early stage requires only drug) Price of drug (1 course contains 10 vials and costs Rs. 5 –6 Lacs)covered by health insurance? (Yes) Government subsidies available? (Yes, 15-20% get the drug for free) Perception in the market (Very good, blockbuster drug) side effects (None).
Tips: What was good:The interviewer was very happy with the recommendation I gave for ‘response to competition’.What could be better:I probably spent too much time scoping the question. The interviewer had to guide me by asking me to start with the market sizing.

Skill Tips: Market Sizing: Split the population as rural and urban and then into male and female.Stressed on the difference in rate of diagnosis between rural and urban (due to lack of awareness, financial difficulty and access to diagnostic centers, hospitals and oncologists)Based on the above I identified the market size of the drug after making certain assumptions (Interviewers are largely ok with the assumptions youmake. They are more focused on the thought process)Response to Competition:Be as detailed and structured as possible while giving your recommendation. For reference, below is the structure I used in the interview.
Skills: Case Analysis
College Name: Indian School Of Business (ISB)