STEELBIRD INTERNATIONAL Marketing Manager Interview Questions and Answers

In first step ralson india ltd conduct gd

In this step they will take aptitude test

Q1. Introduce yourself
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Q2. Diff between sales and marketing
Ans. 
Sales focuses on selling products or services, while marketing focuses on promoting and creating demand for those products or services.
• Sales involves direct interaction with customers to close deals

• Marketing involves creating strategies to attract and retain customers

• Sales is more short-term focused on closing deals, while marketing is more long-term focused on building brand awareness and loyalty

• Sales is about meeting...read more
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Q1. Explain product life cycle
Ans. 
Product life cycle is the stages a product goes through from introduction to decline.
• Introduction stage - product is launched, sales are low, heavy marketing needed

• Growth stage - sales increase, competition grows, profits peak

• Maturity stage - sales level off, competition is high, profits stabilize

• Decline stage - sales decrease, product becomes obsolete, may be discontinued

• Examples: iPhone (introduction), Coca-Cola (mat
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Q2. Strategies to use in various steps of plc
Ans. 
Different strategies can be used in each stage of the product life cycle (PLC) to maximize success.
• Introduction stage: Focus on creating awareness and building a strong brand identity. Offer promotional pricing or free samples to encourage trial.

• Growth stage: Increase market share by expanding distribution channels and investing in advertising to maintain momentum.

• Maturity stage: Differentiate the product through packa...read more
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Q1. Reason for change
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Q1. Challenges faced in the last organisation
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Q1. Discussion was about last company's details
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