Springworks Associate Product Manager Interview Questions and Answers

Q1. Product Thinking Case Study
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Q1. Product Strategy Case Study
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AI impact on Cooking Case Study

Q1. Talk about your work experience. Detailed questions about projects that I worked on.
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Q2. Why are you interested in switching.
Ans. 
Seeking new challenges and growth opportunities in a dynamic field.
• Interested in leveraging my skills and experience in a new environment

• Excited about the potential to work on innovative products

• Looking for opportunities to expand my knowledge and expertise
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Q3. Do you use any food delivery apps frequently? What would you improve in Swiggy?
Ans. 
Yes, I frequently use food delivery apps like Swiggy.
• I use Swiggy at least a few times a week for ordering food.

• I appreciate the wide variety of restaurants and cuisines available on Swiggy.

• Improvement suggestion: Enhance the user interface for a smoother ordering experience.

• Improvement suggestion: Implement a more accurate delivery time estimation system.

• Improvement suggestion: Offer more personalized recommendations
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Q4. What is northstar metric, what would be northstar metric for Swiggy
Ans. 
Northstar metric is the key metric that drives the core value of a product. For Swiggy, the northstar metric could be Daily Active Users (DAU) or Orders per User.
• Northstar metric is the single metric that best captures the core value that your product delivers to customers.

• For Swiggy, the northstar metric could be Daily Active Users (DAU) as it represents the number of unique users who engage with the platform on a dai...read more
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Q1. Explain what you worked on, how did you grow the adoption of the feature.
Ans. 
I worked on improving the adoption of a new feature by conducting user research, implementing user feedback, and creating targeted marketing campaigns.
• Conducted user research to understand user needs and preferences

• Implemented user feedback to make necessary improvements to the feature

• Created targeted marketing campaigns to promote the feature to the right audience
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Q2. Design product to manage risks during an event. Sub-question- How would this change if the target market is tier 3 cities in India
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Given a topic and asked to prepare slide deck on product analysis

Q1. Discussion on the slide deck prepared
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Q1. Product management related question and profile
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I was given with an assignment on how do you build a CRM service for Saloon business?

Q1. Discussion about the assignment? Approach?
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Q2. What I could improve on the problem solving?
Ans. 
To improve problem solving, focus on developing critical thinking skills, seeking diverse perspectives, and practicing structured problem solving techniques.
• Practice breaking down complex problems into smaller, more manageable parts

• Seek feedback from colleagues or mentors to gain different perspectives on the problem

• Utilize frameworks like SWOT analysis or root cause analysis to systematically approach problem solving

• D...read more
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Q1. TEll me about yourself
Ans. 
Experienced product manager with a background in tech and a passion for creating innovative solutions.
• Over 5 years of experience in product management roles

• Strong technical background with a degree in Computer Science

• Successfully launched multiple products, increasing revenue by 20%

• Led cross-functional teams to deliver projects on time and within budget
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1 hr and it is pretty easy and having snippets technical questions etc

I didn't selected for second round

Q1. Question around priority queue
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Q2. Decode strings leetcode
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Q1. System design questions scenario based
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Q1. Questions on multidimensional tree
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There were 5 question out of which 2 were coding Data Structure problems , 1 was SQL based , 1 was AI based Problem ( Machine Learning ) and 1 was to create UML Diagram.
First Coding question was pretty easy , other one was kinda tough , UML Diagram was also easy and SQL query was of moderate level.