ShopSe Associate Product Manager Interview Questions and Answers

We had to pitch a product that solved any real-life problem.

Q1. Questions related to the prepared deck and product design
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Q1. Product Design Exercise
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Prepare a slide deck

You will be mapped with seniors from flipkart.

Q1. Basics of Product management, questions from resume and your interests.
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Q1. Should Flipkart enter the cattle trading market?
Ans. 
No, Flipkart should not enter the cattle trading market due to lack of expertise and potential ethical concerns.
• Lack of expertise in the cattle trading market may lead to poor decision-making and financial losses.

• Cattle trading involves ethical considerations such as animal welfare and sustainability, which may not align with Flipkart's values.

• Entering a new market requires significant resources and investment, which m
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Q1. Your product breakdown
Ans. 
My product breakdown includes market analysis, user research, feature prioritization, roadmap planning, and cross-functional collaboration.
• Market analysis to identify trends and competitors

• User research to understand customer needs and pain points

• Feature prioritization based on impact and feasibility

• Roadmap planning to align product development with business goals

• Cross-functional collaboration with engineering, design,
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Q2. Zomato conversion has dropped by 20% all of a sudden. you're the CEO what will you do?
Ans. 
I would conduct a thorough analysis to identify the root cause of the drop in conversion and implement targeted strategies to address it.
• Conduct a detailed analysis of user behavior, market trends, and competitor actions to identify potential reasons for the drop in conversion.

• Engage with the product team to review the user experience, app performance, and any recent updates that may have impacted conversion rates.

• Impl...read more
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Q3. You have innovated a teleprompter machine, create a GTM strategy for the same.
Ans. 
GTM strategy for a teleprompter machine innovation
• Identify target market segments (e.g. news broadcasters, public speakers)

• Develop pricing strategy based on value proposition and competition

• Create marketing materials showcasing benefits and features

• Establish partnerships with teleprompter software providers for integration

• Offer demos and trials to potential customers for feedback

• Utilize social media and industry events
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Q4. You are the PM of navigation in Google Maps. What is your north star metric
Ans. 
The north star metric for Google Maps navigation is user engagement through active users and time spent on the app.
• Increase in active users using Google Maps for navigation

• Increase in average time spent on the app per user

• Improvement in user retention rate

• Enhancement in user satisfaction and feedback

• Expansion of user base through new features and partnerships
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Q1. How would you design a CS Chatbot for Call
Ans. 
Designing a CS Chatbot for Call
• Understand the common customer queries and pain points

• Create a user-friendly interface for easy navigation

• Implement natural language processing for better understanding of customer queries

• Integrate with CRM systems for personalized responses

• Provide options for escalation to human agents if needed
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Q2. Metrics related to Post order journey
Ans. 
Metrics related to post-order journey track the performance of the customer experience after a purchase is made.
• Track customer satisfaction post-purchase

• Monitor delivery times and accuracy

• Analyze return rates and reasons for returns

• Measure customer engagement with post-purchase communications
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Q3. Questions on Recent work experience
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Q1. 1. Design a table reservation feature for Swiggy 2. Among your recently used apps, which one do you like & why 3. What resources do you use to stay up to date with prod mgmt
Ans. 
Designing a table reservation feature for Swiggy
• Allow users to search for restaurants with available tables

• Provide real-time availability and booking confirmation

• Allow users to specify their preferred table size and location

• Enable users to view and select available time slots

• Integrate with restaurant partners' reservation systems
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Q1. 1. RCA on why conversion is dropping in Flipkart 2. Design a navigational tool for a 3 year old 3. North star metric for Spotify
Ans. 
1. RCA on why conversion is dropping in Flipkart
• Analyze user behavior and identify any changes in the user journey

• Investigate any technical issues or bugs that may be affecting the conversion rate

• Review the effectiveness of marketing campaigns and promotions

• Analyze competitor strategies and pricing

• Collect feedback from customers to understand their pain points and areas of improvement
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