ShopSe Associate Product Manager Interview Questions and Answers

Q1. Talk about your work experience. Detailed questions about projects that I worked on.
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Q2. Why are you interested in switching.
Ans. 
Seeking new challenges and growth opportunities in a dynamic field.
• Interested in leveraging my skills and experience in a new environment

• Excited about the potential to work on innovative products

• Looking for opportunities to expand my knowledge and expertise
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Q3. Do you use any food delivery apps frequently? What would you improve in Swiggy?
Ans. 
Yes, I frequently use food delivery apps like Swiggy.
• I use Swiggy at least a few times a week for ordering food.

• I appreciate the wide variety of restaurants and cuisines available on Swiggy.

• Improvement suggestion: Enhance the user interface for a smoother ordering experience.

• Improvement suggestion: Implement a more accurate delivery time estimation system.

• Improvement suggestion: Offer more personalized recommendations
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Q4. What is northstar metric, what would be northstar metric for Swiggy
Ans. 
Northstar metric is the key metric that drives the core value of a product. For Swiggy, the northstar metric could be Daily Active Users (DAU) or Orders per User.
• Northstar metric is the single metric that best captures the core value that your product delivers to customers.

• For Swiggy, the northstar metric could be Daily Active Users (DAU) as it represents the number of unique users who engage with the platform on a dai...read more
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Q1. Explain what you worked on, how did you grow the adoption of the feature.
Ans. 
I worked on improving the adoption of a new feature by conducting user research, implementing user feedback, and creating targeted marketing campaigns.
• Conducted user research to understand user needs and preferences

• Implemented user feedback to make necessary improvements to the feature

• Created targeted marketing campaigns to promote the feature to the right audience
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Q2. Design product to manage risks during an event. Sub-question- How would this change if the target market is tier 3 cities in India
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Q1. Basic information based on resume
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Q1. What's you will do here
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Q2. About your previous profile
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Q1. Resume based interview
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Q1. Design app for taxi drivers
Ans. 
The app should have features like real-time tracking, fare calculation, and payment options.
• Real-time tracking of the driver's location and ETA to the pickup point

• Fare calculation based on distance and time

• Multiple payment options including cash, card, and digital wallets

• In-app messaging and calling between the driver and passenger

• Driver rating system to ensure quality service

• Integration with Google Maps for navigation

• ...read more
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PPT ROUND about their company

Q1. Why product management
Ans. 
Product management allows for strategic planning, coordination of resources, and optimization of production processes.
• Product management involves overseeing the development, production, and distribution of goods.

• It requires coordinating with various departments such as marketing, sales, and operations to ensure successful product launches.

• Product managers analyze market trends, customer feedback, and competitor strateg...read more
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Q2. Mostly qs on cv
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Q1. HR BASIC QUESTIONS WHY THIS COMPANY
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Q2. YOUR BACKGROUND HOW ARE YOU AS PERSON
Ans. 
I have a strong background in production management and am known for my attention to detail and problem-solving skills.
• Extensive experience in overseeing production processes and ensuring efficiency

• Strong organizational skills and ability to multitask effectively

• Proven track record of meeting deadlines and delivering high-quality results

• Excellent communication and leadership skills, able to motivate and manage teams ef
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Given a topic and asked to prepare slide deck on product analysis

Q1. Discussion on the slide deck prepared
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Q1. Product management related question and profile
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