RankUno Interactive Technologies SEO Analyst Interview Questions and Answers

Q1. Reasons for the drop in CPM
Ans. 
Possible reasons for drop in CPM include seasonality, changes in ad inventory, shifts in audience demographics, and increased competition.
• Seasonal fluctuations in advertising demand

• Changes in available ad inventory

• Shifts in audience demographics affecting targeting effectiveness

• Increased competition leading to lower bids
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Q2. Types of floor in GAM
Ans. 
Types of floors in GAM include carpet, hardwood, tile, and laminate.
• Carpet

• Hardwood

• Tile

• Laminate
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Q1. What is the current work experience?
Ans. 
I have 3 years of experience working as an SEO Executive in a digital marketing agency.
• Managed on-page and off-page SEO strategies for various clients

• Conducted keyword research and analysis to improve website rankings

• Utilized tools like Google Analytics and SEMrush to track and optimize performance
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Q2. Why do you consider 3 Minds Digital?
Ans. 
3 Minds Digital is a leading digital marketing agency known for its expertise in SEO strategies and results-driven approach.
• 3 Minds Digital has a proven track record of successfully implementing SEO strategies for various clients.

• The team at 3 Minds Digital stays updated with the latest SEO trends and algorithms to ensure optimal results.

• Their focus on data-driven decision making sets them apart in the competitive digi
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Q3. What is your current CTC?
Ans. 
My current CTC is confidential and I would prefer to discuss my expected salary for this role.
• My current CTC is not relevant to my qualifications and experience for this role

• I am more focused on discussing my expected salary based on the responsibilities and requirements of this position
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Q4. Basic introduction about myself
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Discussion on my Work Experience, SEO strategies for different niche websites including E-Commerce websites, Blogs Optimization, SEO Updates & Trends Etc

A detailed Website Analysis & Recommendations, technical SEO Audit, where the website lacks & suggesting improvements.

45 min, general aptitude questions

Group discussion and case study on demonetisation

Q1. Confidence testing questions
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Q2. Technical related questions
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Q1. Basic questions about overall experience
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Q1. Interview with Manager - Asking technical & overall understanding, communication skills
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Q2. On page, off page, what you learn etc
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Q1. Team lead - In-depth technical questions about On-page, off-page, google analytics, indexing, etc
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Project to do an SEO Audit

Q1. Salary discussion with HR
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Q1. Why did you choose to apply for this position at GO MO?
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Q2. What made you apply for marketing being a banking student?
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Q1. Tell me about yourself?
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Q2. Why did you apply to GOMO and why marketing?
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Q3. Resume based questions on internship experiences
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Q4. What do you know about GO MO?
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Was asked to do a presentation on market entry case of a fictional company and present it.

Q1. 1. They just ask about your previous work experience
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Q1. 2. HR schedule your interview with digital marketing head , and she take your technical round.
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Q2. Then onboarding process get started
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Q1. Tell me about yourself
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Q2. Qualification, any prior work experience?
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