Estimate the number of pasta sauce bottles that are sold in a month in Mumbai.

Question

Accepted Answer

Estimating the number of pasta sauce bottles sold in a month in Mumbai.

Consider the population of Mumbai and the average consumption of pasta sauce per person.
Research the market share of different pasta sauce brands in Mumbai.
Analyze the sales data of pasta sauce in supermarkets and grocery stores in Mumbai.
Take into account the demand during festive seasons or special events.
Consider the popularity of pasta dishes and the frequency of their consumption in Mumbai.

Accepted Answer

I asked several questions like the price of 1 bottle (to gauge which sections of the society will be able to afford it), the volume of the bottle, and if the pasta sauce could be added to other recipes as well. I took the demand approach and divided the population into different economic sections. Then considering the average family size of 4 people tried to find the buying rate and cooking rate of different sections of the population. Then she asked me some strategies to 
increase the sales and cases where the sales will drop. I suggested some sales and marketing and B2B solutions. Then told that harmful ingredients, high prices as per industry, smell and taste of the product unattractive to the customers could lead to a reduction in sales.

Estimate the number of pasta sauce bottles that are sold in a month in Mumbai.

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