Poddar Diamond Performance Marketing Manager Interview Questions and Answers

An attribution model is a rule or set of rules that determines how credit for sales and conversions is assigned to touchpoints in conversion paths.

• Attribution models help marketers understand the impact of different marketing channels on conversions.

• Common attribution models include first touch, last touch, linear, time decay, and position-based models.

• Each attribution model has its own strengths and weaknesses, and th...read more

Optimise pmax campaign by analyzing data, testing different strategies, and adjusting targeting

• Analyze campaign data to identify underperforming areas

• Test different ad creatives, messaging, and targeting options

• Adjust bidding strategies based on performance data

• Utilize A/B testing to compare different approaches

• Optimize landing pages for better conversion rates