60+ Mashreq Global Services Interview Questions and Answers

Market share is the percentage of total sales a company has in a specific market. Coverage refers to the number of potential customers reached by a sales team. Depth is the number of products sold to a single customer. Width is the range of products sold by a company. Market is the overall environment where buyers and sellers interact. Placing a new product in the market involves market research, identifying target customers, creating a marketing strategy, and launching the p...read more

The selling rate can be calculated by adding the retail margin to the MRP.

• Selling rate = MRP + Retail Margin

• In this case, Selling rate = 10 + 12 = 22

To grow business during lockdown, focus on online sales, adapt to customer needs, offer discounts or promotions, and enhance customer communication.

• Shift focus to online sales and e-commerce platforms

• Adapt products or services to meet customer needs during lockdown

• Offer discounts, promotions, or special deals to attract customers

• Enhance customer communication through social media, email marketing, or virtual meetings

To achieve range selling & focus products, focus on understanding customer needs, product benefits, and market trends. Distributor handling involves building strong relationships, providing support, and ensuring timely delivery.

• Understand customer needs and preferences to offer the right products

• Highlight the benefits and unique selling points of the products to customers

• Analyze market trends and competition to identify opportunities for range selling

• Build strong relationship...read more

To calculate landing price to retailer and distributor on mark up basis, determine the cost price and apply the desired mark up percentage.

• Determine the cost price of the product

• Decide on the desired mark up percentage for the retailer and distributor

• Calculate the mark up amount by multiplying the cost price with the mark up percentage

• Add the mark up amount to the cost price to get the selling price

• The selling price is the landing price for the retailer and distributor

POB stands for Point of Buy and refers to the location where a customer makes a purchase. Stock management involves overseeing the inventory of products.

• POB is the physical or virtual place where a customer buys a product or service.

• It can include retail stores, online platforms, or any other sales channel.

• Stock management involves tracking and controlling the inventory of products.

• It includes activities like inventory tracking, replenishment, and order fulfillment.

• Efficient ...read more

The return on investment (ROI) for distributors is the measure of the profitability of distributing products or services.

• ROI for distributors is calculated by dividing the net profit from distribution by the total investment in distribution.

• It helps distributors evaluate the efficiency and effectiveness of their distribution strategies.

• Higher ROI indicates better profitability and successful distribution efforts.

• Example: If a distributor invests $100,000 in distributing produ...read more

I am highly proficient in data analysis, with experience in utilizing various tools and techniques to extract valuable insights.

• Proficient in using Excel, SQL, and data visualization tools like Tableau

• Experience in analyzing sales data to identify trends and opportunities

• Skilled in creating reports and dashboards to present findings to stakeholders

Coverage refers to the extent to which a product or service is available or provided to customers.

• Coverage is the reach or distribution of a product or service.

• It can refer to geographical coverage, where a product or service is available in certain locations or regions.

• Coverage can also refer to the range of customers or target market that a product or service caters to.

• In sales, coverage can be measured by the number of potential customers reached or the market share obtain...read more

Distributor management involves managing relationships with distributors to ensure efficient distribution of products.

• Identifying and selecting suitable distributors

• Providing training and support to distributors

• Monitoring distributor performance and providing feedback

• Managing inventory and ensuring timely delivery of products

• Negotiating contracts and pricing with distributors

• Resolving conflicts and addressing concerns of distributors

• Developing strategies to increase sales thr...read more

To achieve high volume, we need to focus on increasing customer base, improving product quality, and optimizing sales strategies.

• Increase customer base through targeted marketing and advertising

• Improve product quality to increase customer satisfaction and loyalty

• Optimize sales strategies by analyzing data and identifying areas for improvement

• Offer promotions and discounts to incentivize customers to purchase more

• Expand distribution channels to reach a wider audience

ROI stands for Return on Investment, a healthy ROI is when the return on investment is greater than the initial investment.

• ROI is a financial metric used to evaluate the efficiency or profitability of an investment.

• A healthy ROI typically means that the return on investment is greater than the initial investment.

• For example, if you invest $1000 in a project and it generates $1500 in profit, the ROI would be 50%.

• A high ROI indicates that the investment is performing well, whil...read more

The lctr for other brands at 15% markup margin would depend on their cost of production and desired profit margin.

• Calculate the cost of production for each brand

• Add 15% markup margin to the cost of production

• Subtract the cost of production from the selling price to get the lctr

• Example: If the cost of production for Brand A is $50, the selling price would be $57.50 (15% markup). If the selling price is $70, the lctr would be $12.50

• Repeat the process for each brand

ECO stands for Economic Cooperation Organization.

• ECO is an intergovernmental organization composed of ten Asian and Eurasian countries.

• It aims to promote economic, technical, and cultural cooperation among its member states.

• The member countries of ECO include Afghanistan, Azerbaijan, Iran, Kazakhstan, Kyrgyzstan, Pakistan, Tajikistan, Turkey, Turkmenistan, and Uzbekistan.

• ECO facilitates trade, investment, and transportation connectivity among its member states.

• It also focuses...read more

Channel management is the process of overseeing the distribution and marketing of a product or service through various channels.

• It involves identifying and selecting the appropriate channels to reach the target audience

• Managing relationships with channel partners such as distributors and retailers

• Monitoring and analyzing channel performance to optimize sales and marketing strategies

• Examples include managing a company's online sales channels, working with retail partners to pr...read more

ROI stands for Return on Investment. It is a measure of the profitability of an investment.

• ROI is calculated by dividing the net profit by the cost of the investment.

• It is expressed as a percentage or a ratio.

• ROI is used to evaluate the success of an investment and to compare different investment opportunities.

• For example, if you invest $100 and get a return of $120, your ROI would be 20%.

• A high ROI indicates a profitable investment, while a low ROI indicates a loss or a less...read more

To expand coverage, focus on identifying new target markets, improving sales strategies, leveraging technology, and building strong relationships with customers.

• Identify new target markets to reach a wider audience

• Improve sales strategies to increase efficiency and effectiveness

• Leverage technology such as CRM systems and social media for better reach

• Build strong relationships with customers to retain existing clients and attract new ones

Stock flow refers to the movement of goods in and out of a company's inventory.

• It involves tracking the quantity of goods available in stock and the rate at which they are being sold or replenished.

• Stock flow management is crucial for maintaining optimal inventory levels and avoiding stockouts or overstocking.

• Examples of stock flow metrics include inventory turnover, days of inventory, and lead time.

• Effective stock flow management can improve cash flow, reduce costs, and incr...read more

To control breakdown, reduce fuel consumption and improve product quality, we can implement preventive maintenance, optimize production processes, and use high-quality raw materials.

• Implement preventive maintenance to identify and fix issues before they cause breakdowns

• Optimize production processes to reduce waste and improve efficiency

• Use high-quality raw materials to ensure consistent product quality

• Train employees on proper equipment use and maintenance

• Monitor fuel consump...read more

The raw materials used in biscuit preparation include flour, sugar, butter, eggs, and flavorings.

• Flour is the main ingredient in biscuits, providing structure and texture.

• Sugar adds sweetness and helps with browning.

• Butter or margarine adds richness and flavor.

• Eggs act as a binding agent and contribute to the texture.

• Flavorings such as vanilla extract or spices enhance the taste.

Yes, ROI calculation is the process of determining the return on investment for a particular investment or project.

• ROI is calculated by dividing the net profit by the cost of investment and expressing it as a percentage.

• It helps in determining the profitability of an investment and making informed decisions.

• For example, if a company invests $100,000 in a project and earns a net profit of $120,000, the ROI would be 20%.

• ROI can also be used to compare the profitability of diffe...read more

My daily routine involves managing sales activities, meeting with clients, and analyzing market trends.

• Start the day by reviewing sales reports and setting targets for the team

• Schedule meetings with potential clients and follow up with existing ones

• Analyze market trends and competitor activities to identify opportunities and threats

• Provide training and support to the sales team to improve their performance

• Attend industry events and conferences to network and stay up-to-date w...read more

To achieve 100% growth, focus on expanding the customer base, increasing sales from existing customers, and exploring new markets.

• Identify potential customers and target them with effective marketing strategies

• Provide excellent customer service to retain existing customers and encourage repeat business

• Analyze market trends and identify new opportunities for growth

• Develop new products or services to meet the changing needs of customers

• Expand into new geographic regions or mark...read more

Healthy ROI refers to a return on investment that is considered satisfactory and beneficial for the business.

• A healthy ROI typically exceeds the company's cost of capital

• It indicates that the investment is generating more revenue than the initial cost

• Healthy ROI varies by industry and company goals

• For example, a 15% ROI may be considered healthy in one industry, while a 30% ROI may be expected in another

ROI stands for Return on Investment and is a measure of the profitability of an investment.

• ROI is calculated by dividing the net profit by the cost of the investment.

• It is expressed as a percentage or a ratio.

• A higher ROI indicates a more profitable investment.

• ROI is commonly used in business to evaluate the success of marketing campaigns or investments.

• For example, if a company spends $1000 on a marketing campaign and generates $2000 in revenue, the ROI would be 100%.

Handling different customers with technical knowledge requires understanding their needs and providing tailored solutions.

• Understand the technical knowledge level of each customer

• Provide relevant technical information and support based on their needs

• Offer training or demonstrations to help customers better understand the technical aspects

• Customize solutions to meet the specific technical requirements of each customer

To increase route sales, focus on building relationships with customers, offering promotions, and expanding product offerings.

• Build strong relationships with customers to increase loyalty and repeat business

• Offer promotions and discounts to incentivize purchases

• Expand product offerings to meet customer needs and increase sales potential

• Train and motivate sales team to effectively communicate value proposition and close deals

The major products used for preparation of products vary depending on the industry, but common examples include raw materials, ingredients, equipment, and packaging materials.

• Raw materials such as metals, plastics, and chemicals are used in manufacturing industries.

• Ingredients like flour, sugar, and spices are used in food and beverage production.

• Equipment such as machinery, tools, and computers are essential for manufacturing processes.

• Packaging materials like boxes, bottles...read more

Yes, I am familiar with outlet depth coverage norms and route beat working.

• Outlet depth coverage norms refer to the number of outlets that a sales officer is expected to cover in a given area.

• Route beat working refers to the schedule and frequency of visits to these outlets.

• I have experience in creating and implementing route plans for sales officers to ensure maximum coverage and efficiency.

• I am also familiar with the importance of tracking outlet performance and adjusting c...read more

The current required by a 6.1hp motor depends on the voltage it operates on.

• The current required by the motor can be calculated using the formula: Current (A) = Power (W) / Voltage (V)

• Assuming the motor operates on 220V, the current required would be around 27.7A

• However, if the motor operates on a different voltage, the current required would be different

• Factors like the motor's efficiency and power factor can also affect the current required

Market working involves understanding customer needs and competition. Improving brand sale requires effective marketing strategies.

• Conduct market research to understand customer needs and preferences

• Analyze competition to identify unique selling points

• Develop effective marketing strategies to reach target audience

• Use social media and digital marketing to increase brand visibility

• Offer promotions and discounts to attract customers

• Provide excellent customer service to retain cu...read more

Handling teammates in a food handling environment requires clear communication, teamwork, and leadership.

• Establish clear communication channels with teammates to ensure smooth workflow.

• Lead by example and demonstrate proper food handling techniques to set a standard for the team.

• Provide constructive feedback and support to help teammates improve their skills.

• Address any conflicts or issues within the team promptly and professionally.

• Encourage teamwork and collaboration to cre...read more

Star delta starter is used to reduce starting current and protect the motor.

• Reduces starting current by starting the motor in star configuration and then switching to delta configuration

• Protects the motor from damage due to high starting current

• Used for motors with high starting current, such as those with high horsepower or low starting resistance

• Commonly used in industrial applications, such as pumps, compressors, and conveyors

m.b.rt test is used to determine the amount of sugar alcohol and acidity in a sample.

• m.b.rt stands for methylene blue reduction test

• It is commonly used in the food and beverage industry to measure the quality of products

• The test measures the amount of sugar alcohol present in a sample, which is important for diabetics and those on low-carb diets

• It also measures the acidity of a sample, which can affect taste and shelf life

Productivity is calculated by dividing output by input.

• Identify the output and input measures

• Divide the output by input to get productivity

• Example: If a factory produces 100 units in 8 hours, productivity is 12.5 units per hour

• Productivity can be measured for individuals, teams, departments, or entire organizations

Dispatch planning of finished goods as per Parle requirements.

• Understand Parle's requirements for dispatch planning

• Ensure timely dispatch of finished goods

• Coordinate with production team to meet demand

• Maintain accurate records of dispatches

• Implement quality control measures to ensure customer satisfaction

Food safety refers to the practices and procedures that ensure food is safe to eat and free from contamination.

• Understanding and implementing proper hygiene practices in food handling and preparation

• Knowledge of temperature control to prevent bacterial growth

• Awareness of cross-contamination risks and how to prevent them

• Familiarity with food storage guidelines to maintain freshness and prevent spoilage

• Compliance with food safety regulations and standards set by authorities

• Regu...read more

PF (Provident Fund) deductions from employee's salary

• PF is a mandatory retirement savings scheme in India

• Employee contributes 12% of their basic salary towards PF

• Employer also contributes an equal amount to the employee's PF account

• The total contribution is 24% of the employee's basic salary

• PF deductions are made before tax calculations

• The employee's PF account earns interest over time

• The accumulated PF amount can be withdrawn upon retirement or resignation

VFD stands for Variable Frequency Drive. It is used to control the speed of an electric motor.

• VFD is an electronic device that controls the frequency and voltage supplied to an electric motor.

• It is used to vary the speed of the motor, which can help save energy and reduce wear and tear on the motor.

• VFDs are commonly used in HVAC systems, pumps, and other industrial applications.

• They can also be used to control the speed of fans and blowers in commercial and residential settin...read more

The golden rules of accounting are fundamental principles that guide the recording and reporting of financial transactions.

• The golden rules include the principles of debit and credit, which determine how transactions are recorded in the accounting system.

• The three golden rules are: 1) Debit what comes in, credit what goes out; 2) Debit all expenses and losses, credit all incomes and gains; 3) Debit the receiver, credit the giver.

• For example, when a company receives cash from ...read more

An air compressor is a machine that compresses air and stores it in a tank for later use.

• Check the oil level and drain the water from the tank before starting

• Connect the air hose to the compressor and the tool you want to use

• Turn on the compressor and wait for the tank to fill with compressed air

• Adjust the pressure regulator to the desired level

• Use the tool and turn off the compressor when finished

• Regularly maintain the compressor by changing the oil and cleaning the air filt...read more

Logistic is derived from the Greek word 'logistikos' meaning skilled in calculating.

• The word logistic originated from the Greek word 'logistikos'

• It means skilled in calculating or accounting

• The term was first used in a military context to describe the organization of troops, supplies, and equipment

• Today, logistics refers to the management of the flow of goods, information, and other resources between the point of origin and the point of consumption

• Logistics is an essential pa...read more

I manage by setting clear goals, delegating tasks, providing support, and monitoring progress.

• Set clear goals for the team to achieve

• Delegate tasks based on team members' strengths

• Provide support and guidance when needed

• Monitor progress regularly and make adjustments as necessary

There are many types of sensors used in electrical work.

• There are temperature sensors, motion sensors, light sensors, and pressure sensors.

• Other types of sensors include humidity sensors, gas sensors, and proximity sensors.

• Sensors can be used to detect changes in the environment and trigger actions or alarms.

• Different sensors have different applications and are used in various industries.

• As an electrician, it is important to understand the different types of sensors and how t...read more

FMCG structure and process refer to the organizational setup and operational procedures within the fast-moving consumer goods industry.

• FMCG companies typically have a hierarchical structure with departments such as sales, marketing, supply chain, and finance.

• Processes in FMCG involve product development, distribution, marketing campaigns, and sales strategies.

• Efficient supply chain management is crucial in FMCG to ensure timely delivery of products to retailers and customers....read more

To improve team productivity, focus on effective team handling, promoting an ECO-friendly drive, and implementing strategies to boost productivity.

• Encourage open communication and collaboration within the team

• Provide regular training and development opportunities to enhance skills

• Set clear goals and expectations for team members

• Implement performance tracking systems to monitor progress

• Promote a culture of innovation and continuous improvement

• Incorporate ECO-friendly practices...read more

Width and depth refer to the dimensions of a product or service.

• Width is the measurement of the product or service from side to side.

• Depth is the measurement of the product or service from front to back.

• These dimensions are important for determining the size and fit of the product or service.

• For example, when buying a sofa, the width and depth measurements are important to ensure it fits in the desired space.

Shipment cost is the amount of money required to transport goods from one place to another.

• Shipment cost includes transportation charges, insurance, customs fees, and other related expenses.

• It varies depending on the mode of transportation, distance, weight, and size of the shipment.

• For example, shipping a small package domestically by ground may cost $10, while shipping a large container internationally by air may cost thousands of dollars.

• Shipment cost is an important facto...read more

Tools in lean refer to techniques and methods used to streamline processes and eliminate waste.

• Tools in lean help identify and eliminate inefficiencies in production processes

• Examples of tools in lean include value stream mapping, 5S, kanban, and kaizen

• These tools are used to improve productivity, quality, and overall efficiency in production

Hazard analysis in food involves identifying potential hazards in the production process to ensure food safety.

• Identify potential hazards such as biological, chemical, and physical contaminants.

• Evaluate the likelihood of these hazards occurring and the severity of their potential impact on food safety.

• Implement control measures to prevent or eliminate hazards, such as proper sanitation practices and temperature control.

• Regularly monitor and verify the effectiveness of these c...read more

The process used in market selling involves identifying target customers, creating a sales pitch, building relationships, closing deals, and providing after-sales support.

• Identifying target customers based on demographics, needs, and preferences

• Creating a compelling sales pitch to showcase product benefits and value proposition

• Building relationships with customers through effective communication and follow-up

• Closing deals by addressing objections, negotiating terms, and final...read more

Advertisements are important as they help create brand awareness, attract customers, and increase sales.

• Advertisements create brand awareness among the target audience.

• They help attract potential customers and generate leads.

• Advertisements can influence consumer behavior and drive sales.

• Effective advertising campaigns can differentiate a brand from its competitors.

• Advertisements help in communicating the unique selling points of a product or service.

To control breakdowns, implement preventive maintenance, train employees, monitor equipment regularly, and have backup plans in place.

• Implement a preventive maintenance schedule to regularly check and maintain equipment

• Provide training to employees on proper equipment usage and maintenance procedures

• Monitor equipment performance regularly to identify potential issues before they escalate

• Have backup plans in place in case of equipment failure to minimize downtime

• Create a cultu...read more

PLC stands for Programmable Logic Controller, a digital computer used for automation of electromechanical processes.

• PLC is used in industrial automation to control machinery and processes.

• It is programmed using ladder logic or other programming languages.

• PLC can monitor inputs and outputs, and make decisions based on programmed logic.

• Examples of PLC applications include manufacturing, transportation, and energy management.

• PLC can improve efficiency, reduce errors, and increas...read more

To sell NPD products, focus on unique features, benefits, and target market. TLO stands for Target, Link, Offer - a sales technique to tailor pitches to individual needs.

• Highlight unique features and benefits of the NPD product

• Identify target market and tailor sales pitch accordingly

• Use TLO technique - Target, Link, Offer - to personalize pitches for individual needs

• Provide examples of how the product solves specific problems or meets specific needs

Star delta control diagram is a method of starting three-phase motors.

• Used to reduce the starting current of the motor

• Involves connecting the motor windings in a star configuration during starting

• After a certain time, the windings are switched to a delta configuration for normal operation

• Commonly used in industrial applications

• Helps to prolong the life of the motor

ROI stands for Return on Investment. It is a measure used to evaluate the efficiency or profitability of an investment.

• ROI is calculated by dividing the net profit from an investment by the initial cost of the investment and expressing it as a percentage.

• It helps businesses assess the success of their investments and make informed decisions about future investments.

• For example, if a company spends $10,000 on a marketing campaign and generates $20,000 in revenue as a result, t...read more

To increase sales, focus on customer relationships, product quality, marketing strategies, and competitive pricing.

• Build strong relationships with customers to increase loyalty and repeat business

• Ensure high quality products to meet customer needs and exceed expectations

• Implement effective marketing strategies to reach a wider audience and attract new customers

• Offer competitive pricing to stay ahead of competitors and provide value to customers

Yes, I am able to unload a vehicle.

• I have experience unloading various types of vehicles such as trucks, vans, and trailers.

• I am physically capable of lifting and carrying heavy items.

• I am familiar with proper lifting techniques to prevent injury.

• I am able to work efficiently and quickly to unload the vehicle in a timely manner.

• I am able to organize and stack items neatly to maximize space in the unloading area.

Market share is the percentage of total sales in a market that a company holds.

• Market share is calculated by dividing a company's sales by the total sales in the market and multiplying by 100.

• It is an important metric for evaluating a company's competitiveness and performance in relation to its competitors.

• Higher market share can indicate a strong brand presence and customer loyalty.

• Example: If a company's sales are $10 million and the total market sales are $100 million, the...read more

Coverage refers to the number of accounts or territories a salesperson is responsible for, while depth refers to the level of penetration or relationship within each account.

• Coverage is the breadth of the salesperson's responsibility, including the number of accounts or territories they are managing.

• Depth is the depth of the salesperson's relationship within each account, including the level of penetration and understanding of the customer's needs.

• Balancing coverage and depth...read more

I successfully implemented a new security protocol that reduced theft incidents by 50%.

• Implemented a new security protocol

• Reduced theft incidents by 50%

• Collaborated with the security team to ensure smooth implementation

• Conducted training sessions for staff on the new protocol

• Monitored and evaluated the effectiveness of the protocol through regular audits

Margins are the difference between the cost of a product and its selling price. Schemes are promotional offers or discounts to boost sales.

• Margins are calculated by subtracting the cost of goods sold from the selling price.

• Schemes can include discounts, buy one get one free offers, cashback offers, etc.

• Schemes are utilized to attract customers, increase sales, and create brand loyalty.

• Example: Offering a 20% discount on a product to increase sales volume.

Yes, PLC can be repaired by troubleshooting, replacing faulty components, and reprogramming if necessary.

• PLC can be repaired by troubleshooting to identify the root cause of the issue.

• Faulty components can be replaced to restore the functionality of the PLC.

• Reprogramming may be necessary if the issue is related to the software or logic of the PLC.

• Regular maintenance and timely repairs can help prevent major breakdowns in the future.

DG maintenance process involves regular inspections, testing, and servicing of diesel generators to ensure optimal performance and reliability.

• Regularly inspecting the diesel generator for any signs of wear or damage

• Testing the generator's components such as fuel system, cooling system, and electrical system

• Servicing the generator by changing oil, filters, and spark plugs as needed

• Keeping maintenance records and scheduling routine maintenance tasks

• Training staff on proper mai...read more

In FMCG, schemes are promotional offers or discounts provided to customers to increase sales.

• Schemes can include buy one get one free, discounts on bulk purchases, free samples, loyalty programs, etc.

• They are designed to attract customers, increase brand loyalty, and boost sales.

• Examples include Coca-Cola offering a free glass with every purchase, Nestle providing discounts on family packs, and P&G offering gift vouchers on certain products.