MSMEx Senior Digital Marketing Executive Interview Questions and Answers

Optimizing a Google UAC campaign involves targeting the right audience, using relevant ad creatives, and monitoring performance regularly.

• Define clear campaign goals and KPIs

• Use audience targeting options to reach the right users

• Create compelling ad creatives with relevant messaging and visuals

• Set bids and budgets based on performance data

• Regularly monitor and optimize campaign performance

• Utilize machine learning algor...read more

Optimizing a Facebook campaign involves targeting the right audience, creating engaging content, and analyzing performance metrics.

• Define campaign objectives and target audience

• Create compelling ad content with clear call-to-action

• Use Facebook's targeting options to reach the right audience

• Monitor campaign performance and adjust targeting and content as needed

• Utilize A/B testing to optimize ad performance

• Track and anal...read more