Mr Button Marketing Manager Interview Questions and Answers

Good but need to improve culture

3 rounds of interview with technical one

Assignment was strategy to grow digital presence

Marketing in international business

Market entry case studies

Q1. If you had to write the positioning statement for Swiggy, what would it be?
Ans. 
Swiggy - Your go-to food delivery service for quick and convenient meals
• Positioned as a reliable and efficient food delivery service

• Emphasize on quick delivery times and wide variety of restaurant options

• Highlight convenience and ease of ordering through the app
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Q2. Why do you want to work at Swiggy?
Ans. 
I want to work at Swiggy because of its innovative approach to food delivery and its strong presence in the market.
• Swiggy's innovative technology and data-driven approach to food delivery excites me

• I admire Swiggy's strong brand presence and market leadership in the food delivery industry

• I am impressed by Swiggy's commitment to customer satisfaction and continuous improvement
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Introduction on and are compny

Name, age, education, working experience

A process or record of research the devolpment of a perticular person group,or situation over a period of time

A particular instance of something used or analysed in order to illustrate a thesis or principal

Comprehensive technique to judge the suitability of an individual and his appropriateness for admission scholarship, job etc

Q1. An interview to assess your technical ability for the role and the depth and breadth of you knowledge in your chosen field
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Q2. Data structures, algorithms,coding challenges.and basic programmingconcept
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Q1. Current org role about and view point on ninjacart
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Q2. Why i want to switch
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Q1. Roles and responsibity Discussion
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Q2. Evaluation on the past work done (Digital, SEM and SEO)
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Q3. Social Media GTM approach
Ans. 
Social media GTM approach involves defining goals, target audience, and metrics to measure success.
• Define clear goals and objectives for social media campaigns

• Identify target audience and tailor content to their interests

• Choose appropriate social media platforms based on audience demographics

• Create a content calendar and schedule posts in advance

• Measure success using metrics such as engagement, reach, and conversions

• Co...read more
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Q1. Questions on the Email, SMS and Whatsapp tools for marketing
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Q2. Marketing Automation and Journeys - approach evaluation
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GTM on Ninjacart Digital Channels

Q1. Assigment Presentation and plan of action for next 9 months
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Q2. Agency and Network understanding
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Q1. Campaign management Exercise
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Q2. Personality Assessment in person
Ans. 
Personality assessment in person
• Personality assessments can be conducted in person through interviews, questionnaires, and observation

• Interviews can provide insight into communication skills, problem-solving abilities, and work ethic

• Questionnaires can measure traits such as extroversion, agreeableness, and conscientiousness

• Observation can reveal nonverbal cues and behavior patterns

• It is important to use multiple method
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Q1. What do you know about Social Commerce?
Ans. 
Social commerce is the use of social media platforms to facilitate online shopping and purchasing.
• Social commerce integrates social media and e-commerce to create a seamless shopping experience for consumers.

• It allows users to discover, research, and purchase products directly within their social media feeds.

• Examples include Instagram Shopping, Facebook Marketplace, and Pinterest Buyable Pins.

• Influencers play a signifi...read more
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Q1. How did you measure growth of categories in your previous job?
Ans. 
I measured growth of categories by analyzing sales data, market trends, and customer feedback.
• Utilized sales data to track category performance over time

• Analyzed market trends to identify growth opportunities

• Collected and analyzed customer feedback to understand preferences and make adjustments

• Implemented marketing campaigns to drive category growth

• Monitored competitor activity to stay ahead in the market
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Q1. Brands that you resonate with and why
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Q1. What would I do to increase the profitability of my social commerce business?
Ans. 
To increase the profitability of a social commerce business, I would focus on optimizing marketing strategies, improving customer engagement, and enhancing the user experience.
• Implement targeted advertising campaigns to reach specific customer segments

• Utilize data analytics to track and analyze customer behavior for personalized marketing

• Enhance social media presence and engagement to drive traffic and conversions

• Optim...read more
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Q1. Why did you quit your previous job?
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Q1. How to last working experience Explain and How to convince the customer and How to situation Handle the issues
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Q2. Tell me About yourself how much experience and what is Role
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Good but need to improve culture

3 rounds of interview with technical one

Assignment was strategy to grow digital presence

Marketing in international business

Market entry case studies