Lokal App Senior Product Manager Interview Questions and Answers

Was provided with a case study and asked to solve it over a weekend. Asked the HR for additional time as I was swamped with work at the time. The case study was related to logistics and was focussed on what is the kind of work one could do in a logistics platform

Q1. Behavioural and on the case study that was solved. They want to get a fix on the cultural fit and whether I would be a good fit in the organisation
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Q2. How would you optimize the trucking industry for a technology platform and what are the constraints as per you that companies are not making profit
Ans. 
Optimizing the trucking industry for a technology platform requires addressing constraints such as inefficient routing, lack of visibility, and high operational costs.
• Implement a real-time tracking system to improve visibility and reduce theft

• Use data analytics to optimize routes and reduce fuel consumption

• Integrate with other logistics providers to increase efficiency and reduce empty miles

• Invest in automation and rob...read more
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Q3. Are u ok with working over time and what is your take on leaves.
Ans. 
Yes, I am okay with working overtime and I believe leaves are important for maintaining work-life balance.
• I am willing to work overtime when necessary to meet project deadlines and deliver high-quality results.

• I understand that working overtime may be required in certain situations and I am prepared to handle the additional workload.

• I believe that leaves are important for maintaining a healthy work-life balance and pre...read more
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Q4. How do you handle pressure situations and what do you do if you get yelled at
Ans. 
I handle pressure situations by staying calm and focused. If I get yelled at, I remain professional and address the issue calmly.
• I stay calm and focused in pressure situations

• I maintain professionalism when faced with yelling

• I address the issue calmly and try to find a resolution

• I communicate effectively to understand the concerns and find a solution

• I learn from the experience and use it to improve future situations
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Q5. What would make you think that I would want to leave this organisation
Ans. 
The lack of growth opportunities and limited autonomy in decision-making could make me consider leaving this organization.
• Limited career advancement prospects

• Lack of challenging projects or responsibilities

• Inadequate compensation or benefits

• Poor work-life balance

• Micromanagement or lack of autonomy in decision-making

• Toxic work culture or conflicts with colleagues

• Lack of alignment with company values or mission
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Q1. Talk about your work experience. Detailed questions about projects that I worked on.
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Q2. Why are you interested in switching.
Ans. 
Seeking new challenges and growth opportunities in a dynamic field.
• Interested in leveraging my skills and experience in a new environment

• Excited about the potential to work on innovative products

• Looking for opportunities to expand my knowledge and expertise
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Q3. Do you use any food delivery apps frequently? What would you improve in Swiggy?
Ans. 
Yes, I frequently use food delivery apps like Swiggy.
• I use Swiggy at least a few times a week for ordering food.

• I appreciate the wide variety of restaurants and cuisines available on Swiggy.

• Improvement suggestion: Enhance the user interface for a smoother ordering experience.

• Improvement suggestion: Implement a more accurate delivery time estimation system.

• Improvement suggestion: Offer more personalized recommendations
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Q4. What is northstar metric, what would be northstar metric for Swiggy
Ans. 
Northstar metric is the key metric that drives the core value of a product. For Swiggy, the northstar metric could be Daily Active Users (DAU) or Orders per User.
• Northstar metric is the single metric that best captures the core value that your product delivers to customers.

• For Swiggy, the northstar metric could be Daily Active Users (DAU) as it represents the number of unique users who engage with the platform on a dai...read more
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Q1. Explain what you worked on, how did you grow the adoption of the feature.
Ans. 
I worked on improving the adoption of a new feature by conducting user research, implementing user feedback, and creating targeted marketing campaigns.
• Conducted user research to understand user needs and preferences

• Implemented user feedback to make necessary improvements to the feature

• Created targeted marketing campaigns to promote the feature to the right audience
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Q2. Design product to manage risks during an event. Sub-question- How would this change if the target market is tier 3 cities in India
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Q1. Deep dive into previous work experience
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Create a product to provide AR/AP visibility for finance team

Further more discussion into previous experience, and stress test

Q1. Introduction basic
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Q2. Asked about the projects
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Given a topic and asked to prepare slide deck on product analysis

Q1. Discussion on the slide deck prepared
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Q1. Product management related question and profile
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Q1. Introduction along with experience
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Q2. PM related questions and design questions like how would you improve google map
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Asked me created 3 PRDs along with wireframes throughw which they were trying to get solutions to own problems

Q1. Basic Introduction
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Q2. Introduction and basic details
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Basic skills and aptitude questions were asked, easy to crack

Q1. One on one interview
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Q2. It was more friendly and less technical.
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