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SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.
SEO involves optimizing both on-page and off-page factors
Types of SEO include white hat, black hat, and gray hat
White hat SEO involves ethical practices that follow search engine guidelines
Black hat SEO involves unethical practices that violate search engine guidelines
Gray hat SEO involves ...
Off-page SEO techniques are methods used to improve website's visibility and ranking on search engine results pages (SERPs) outside of the website itself.
Link building
Social media marketing
Guest blogging
Influencer outreach
Brand mentions
Forum participation
Directory submissions
Article submissions
Press releases
Clicks, sessions and CTR are important metrics in digital marketing.
Clicks refer to the number of times a user clicks on an ad or a link.
Sessions refer to the number of times a user visits a website within a specific time period.
CTR (Click-Through Rate) is the ratio of clicks to impressions and is used to measure the effectiveness of an ad or a link.
For example, if an ad is shown 100 times and it receives 10 clicks, th
I applied via Company Website and was interviewed in Apr 2023. There was 1 interview round.
posted on 18 Sep 2024
I applied via Recruitment Consulltant and was interviewed before Sep 2023. There were 2 interview rounds.
Experienced digital marketer with a passion for data-driven strategies and creative campaigns.
Over 5 years of experience in digital marketing
Proficient in SEO, SEM, social media marketing, and email marketing
Managed successful campaigns for e-commerce and B2B clients
Strong analytical skills and ability to interpret data to drive marketing decisions
I have a proven track record of driving successful digital marketing campaigns and a strong understanding of the latest trends and technologies.
I have X years of experience in digital marketing, with a focus on SEO, SEM, and social media marketing.
I have successfully increased website traffic by X% and conversion rates by X% in my previous roles.
I am proficient in using analytics tools such as Google Analytics and have...
CPC stands for Cost Per Click. Digital marketing is the use of online channels to promote products or services.
CPC is a pricing model used in online advertising where advertisers pay a fee each time their ad is clicked.
Digital marketing encompasses various online strategies such as SEO, social media marketing, email marketing, and content marketing.
It allows businesses to reach a wider audience, track performance metri...
Target ROAS (Return on Ad Spend) is a digital marketing metric that helps advertisers set a target for the revenue generated from their advertising campaigns compared to the cost of those campaigns.
Target ROAS is calculated by dividing the revenue generated from ads by the cost of those ads.
It helps advertisers optimize their campaigns to achieve a specific return on investment.
For example, if a company wants to achiev...
posted on 7 Apr 2022
I applied via Recruitment Consulltant and was interviewed in Oct 2021. There were 2 interview rounds.
Attribution model is a method used to determine how credit for sales and conversions is assigned to touchpoints in a customer's journey.
It helps in understanding the effectiveness of different marketing channels.
It helps in optimizing marketing campaigns by identifying the most effective channels.
There are different types of attribution models such as first touch, last touch, linear, time decay, and position-based.
For ...
There are several types of audiences in Facebook ads, including custom audiences, lookalike audiences, and saved audiences.
Custom audiences are created by uploading a list of existing customers or website visitors.
Lookalike audiences are created based on the characteristics of an existing custom audience.
Saved audiences are created by selecting specific demographics, interests, and behaviors.
Other types of audiences in...
I applied via Company Website and was interviewed in Jun 2021. There were 3 interview rounds.
I applied via Recruitment Consultant and was interviewed in May 2019. There were 3 interview rounds.
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