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Lemma Technologies Programmatic Account Manager Interview Questions and Answers
Lemma Technologies Programmatic Account Manager Interview Experiences
1 interview found
Anonymous
I applied via Recruitment Consulltant and was interviewed in Dec 2023. There was 1 interview round.
(1 Question)
- Q1. Explain IAB oRTB 2.5 protocol?
- Ans.
IAB oRTB 2.5 is a protocol used in programmatic advertising to facilitate real-time bidding between advertisers and publishers.
IAB oRTB 2.5 stands for Interactive Advertising Bureau OpenRTB 2.5.
It is a standardized protocol that enables communication between demand-side platforms (DSPs) and supply-side platforms (SSPs) in programmatic advertising.
The protocol allows advertisers to bid in real-time for ad impressions on...
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