Live cold call and probing of the product

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Accepted Answer

The live cold call and probing of the product is a crucial aspect of the Business Development Representative role.

Prepare a script or outline for the cold call to ensure a structured conversation
Research the prospect's industry, pain points, and competitors to tailor the conversation
Ask open-ended questions to understand the prospect's needs and challenges
Listen actively and take notes to demonstrate attentiveness and gather valuable information
Highlight the unique selling points and benefits of the product
Handle objections effectively by addressing concerns and providing relevant solutions
Close the call by summarizing key points, setting up next steps, and expressing gratitude

Popular interview questions of Business Development Representative