Jagran Solutions Interview Questions and Answers

Q1. Basic Accounting principles
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Q1. IND AS 116, IND AS 115, IND AS 110 Financial Ratios, Profitability Ratios
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Q1. Basic questions about your previous experience
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Q1. Excel and Data visualization questions. Depends on the role you are being hired for.
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Q1. EXPLAINATION of DSP and SSP
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DSP stands for Demand-Side Platform and SSP stands for Supply-Side Platform in the context of programmatic advertising.
• DSP is a platform used by advertisers to purchase ad inventory in real-time auctions.

• SSP is a platform used by publishers to sell their ad inventory to advertisers.

• DSPs and SSPs work together in programmatic advertising to automate the buying and selling of ad space.

• DSPs use data and algorithms to targ...read more
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Q1. What is CTR in digital media marketing
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CTR stands for Click-Through Rate in digital media marketing.
• CTR is a metric used to measure the success of an online advertising campaign.

• It is calculated by dividing the number of clicks on an ad by the number of times the ad was shown (impressions) and multiplying by 100.

• For example, if an ad received 100 clicks and 10,000 impressions, the CTR would be 1%.

• A higher CTR indicates that the ad is resonating well with th
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Q2. What is quality score and how would you improve it.
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Quality score is a metric used to evaluate the quality of something, often used in advertising to measure the relevance and performance of ads.
• Quality score is typically used in online advertising platforms like Google Ads to measure the relevance and performance of ads.

• It is based on factors such as click-through rate, ad relevance, and landing page experience.

• Improving quality score involves optimizing ad content, ta...read more
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Q3. If I am going to visit london then which keywords will I type in Google
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Keywords to type in Google for visiting London
• London attractions

• London hotels

• London restaurants

• London weather
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Q1. What is retargeting
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Retargeting is a marketing strategy that targets users who have previously interacted with a brand or website.
• Retargeting uses cookies to track user behavior and display targeted ads to them.

• It helps to increase brand awareness and conversions by reminding users of products or services they showed interest in.

• Retargeting can be done on various platforms such as social media, search engines, and display networks.

• Example...read more
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Q2. What fascinates you about digital marketing
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The ability to reach and engage with a large audience in real-time through various digital channels.
• The constantly evolving nature of digital marketing keeps me on my toes and allows for continuous learning and growth.

• The data-driven approach in digital marketing enables precise targeting and measurement of campaign effectiveness.

• The creativity involved in crafting compelling content and campaigns to capture audience a...read more
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Q3. What is targeting
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Targeting is the process of identifying and selecting a specific audience or group of individuals for a particular product or service.
• Targeting involves analyzing data to determine the characteristics of the desired audience

• It helps in creating personalized marketing messages and campaigns

• Examples of targeting include demographic targeting, geographic targeting, and behavioral targeting

• Targeting can also be used in adv...read more
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Q4. Example of retargeting in daily life
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Retargeting is when ads follow you after visiting a website or searching for a product.
• After searching for a product on Amazon, ads for that product appear on other websites

• Ads for a hotel you looked at on Booking.com follow you on social media

• After browsing a clothing website, ads for that brand appear on your Instagram feed
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Q5. What is Seo and how it works
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SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.
• SEO involves optimizing website content, structure, and HTML code

• Keyword research and analysis is a crucial part of SEO

• Link building and social media marketing can also improve SEO

• Search engines use complex algorithms to determine website rankings

• SEO is an ongoing process that requires cons
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Q1. Tell me about yourself
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Q1. Tell me about yourself
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Q2. What are your hobbies?
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Reasoning and logic base qus

Q1. About metrics like Cpc, cvr
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Q1. Discuss about previous work
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Q1. Why do you want to work here
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Q1. Explain your previous work experience
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