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posted on 16 Jan 2023
I applied via Naukri.com and was interviewed before Jan 2022. There were 3 interview rounds.
I applied via Recruitment Consulltant and was interviewed before Apr 2022. There were 3 interview rounds.
DSP stands for Demand-Side Platform and SSP stands for Supply-Side Platform in the context of programmatic advertising.
DSP is a platform used by advertisers to purchase ad inventory in real-time auctions.
SSP is a platform used by publishers to sell their ad inventory to advertisers.
DSPs and SSPs work together in programmatic advertising to automate the buying and selling of ad space.
DSPs use data and algorithms to targ...
I was interviewed before Mar 2023.
CTR stands for Click-Through Rate in digital media marketing.
CTR is a metric used to measure the success of an online advertising campaign.
It is calculated by dividing the number of clicks on an ad by the number of times the ad was shown (impressions) and multiplying by 100.
For example, if an ad received 100 clicks and 10,000 impressions, the CTR would be 1%.
A higher CTR indicates that the ad is resonating well with th
Quality score is a metric used to evaluate the quality of something, often used in advertising to measure the relevance and performance of ads.
Quality score is typically used in online advertising platforms like Google Ads to measure the relevance and performance of ads.
It is based on factors such as click-through rate, ad relevance, and landing page experience.
Improving quality score involves optimizing ad content, ta...
Keywords to type in Google for visiting London
London attractions
London hotels
London restaurants
London weather
I applied via Campus Placement and was interviewed before Apr 2022. There were 2 interview rounds.
Retargeting is a marketing strategy that targets users who have previously interacted with a brand or website.
Retargeting uses cookies to track user behavior and display targeted ads to them.
It helps to increase brand awareness and conversions by reminding users of products or services they showed interest in.
Retargeting can be done on various platforms such as social media, search engines, and display networks.
Example...
The ability to reach and engage with a large audience in real-time through various digital channels.
The constantly evolving nature of digital marketing keeps me on my toes and allows for continuous learning and growth.
The data-driven approach in digital marketing enables precise targeting and measurement of campaign effectiveness.
The creativity involved in crafting compelling content and campaigns to capture audience a...
Targeting is the process of identifying and selecting a specific audience or group of individuals for a particular product or service.
Targeting involves analyzing data to determine the characteristics of the desired audience
It helps in creating personalized marketing messages and campaigns
Examples of targeting include demographic targeting, geographic targeting, and behavioral targeting
Targeting can also be used in adv...
Retargeting is when ads follow you after visiting a website or searching for a product.
After searching for a product on Amazon, ads for that product appear on other websites
Ads for a hotel you looked at on Booking.com follow you on social media
After browsing a clothing website, ads for that brand appear on your Instagram feed
SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.
SEO involves optimizing website content, structure, and HTML code
Keyword research and analysis is a crucial part of SEO
Link building and social media marketing can also improve SEO
Search engines use complex algorithms to determine website rankings
SEO is an ongoing process that requires cons
I applied via Campus Placement and was interviewed before Sep 2022. There were 3 interview rounds.
Reasoning and logic base qus
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Senior Executive
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