Jagran New Media Product Manager Interview Questions and Answers

General UX related assignment

A few case studies and puzzles are solved

Q1. Conducted by a senior manager
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Q2. General ability to think and solve problems are tested
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Q1. What were the tasks completed?
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Q2. Any achievements?
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Q3. Asking questions into CV points?
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Q4. Metrics to find success of Spotify product
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Find the reason why AOV of Swiggy is declining

Improve revenue for MB platform

Q1. Guesstimate - Number of shampoo sold in India
Ans. 
Approximately 1.5 billion bottles of shampoo are sold in India annually.
• India has a population of over 1.3 billion people, with a large percentage using shampoo regularly.

• Assuming an average person uses one bottle of shampoo per month, the estimated number of bottles sold annually is around 1.5 billion.

• Factors such as income levels, hair type, and cultural practices may affect the usage of shampoo in different regions
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Q2. Product Design - Netflix for kids
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Q1. There is a spike in conversion rate falling drastically over the weekend. Perform an RCA
Ans. 
Performing RCA on a spike in conversion rate falling drastically over the weekend
• Check if there were any technical issues on the website during the weekend that could have affected the conversion rate

• Analyze if there were any changes in marketing campaigns or promotions that could have impacted user behavior

• Look into any external factors such as holidays or events that might have influenced customer activity

• Review the ...read more
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Q2. What would you improve to improve add to cart for products on Tata cliq
Ans. 
Implement one-click add to cart feature for faster checkout process.
• Integrate a one-click add to cart button next to each product for quick purchase.

• Allow users to save their payment and shipping information for faster checkout.

• Implement a feature to show related products or accessories to encourage additional purchases.

• Optimize the add to cart button placement and design for better visibility and usability.
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Q1. Tell me about your experience Explain the product that you have worked on Analytics related questions Funnels and segmentation-related questions
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Q2. Product, analytics etc
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Situation based analytics related questions

Q1. Screening based on past experiences
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Q2. Past experience and expectations
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To prepare a case study and wireframes for an ad free emergency feature for YouTube

Round duration - 60 Minutes
The round tested me on my product designing and thinking abilities. The round focused on how I would go about solving problems and working on building products end-to-end.

Q1. Best product feature that you created in your past experience.
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Q2. Follow-up question to the best feature I had created - Why did you create it?
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Q3. Follow-up question to the best feature I had created - What was the thought process?
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Q4. Follow-up question to the best feature I had created - How did you release and what was the final result?
Ans. 
I released the feature through a phased approach, starting with a small group of beta testers and gradually expanding to the entire user base. The final result was a successful launch with positive user feedback.
• Started with a small group of beta testers

• Gradually expanded to the entire user base

• Received positive user feedback

• Successful launch
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Q5. Assume you are a PM at Amazon - How would you monetize Amazon Fire TV Stick?
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Q6. Assume you are a PM at EA Games - How would you launch a product for Online streaming in India?
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