iSmart Business Solutions Digital Marketing Executive Interview Questions and Answers

The 4C's of digital marketing are Customer, Cost, Convenience, and Communication.

• Customer - Understanding the target audience and their needs.

• Cost - Analyzing the budget and ROI of marketing campaigns.

• Convenience - Making the customer journey seamless and easy.

• Communication - Engaging with customers through various channels.

Categories of digital marketing include SEO, SEM, social media marketing, email marketing, content marketing, and influencer marketing.

• Search Engine Optimization (SEO) - optimizing websites to rank higher in search engine results

• Search Engine Marketing (SEM) - using paid advertising to appear in search engine results

• Social Media Marketing - promoting products or services on social media platforms

• Email Marketing - sendi...read more