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I applied via Naukri.com and was interviewed before Apr 2021. There were 4 interview rounds.
Digital marketing is the promotion of products or services using digital technologies.
It involves various channels such as social media, email, search engines, and websites.
It aims to reach a targeted audience and convert them into customers.
It includes strategies such as SEO, PPC, content marketing, and social media marketing.
It provides measurable results and allows for real-time adjustments to campaigns.
Examples inc...
Keywords are words or phrases that are used to match ads with the terms people are searching for.
Broad match keywords
Phrase match keywords
Exact match keywords
Negative keywords
There are two types of SEO: On-page and Off-page. I prefer to use both for a comprehensive approach.
On-page SEO involves optimizing individual web pages to rank higher and earn more relevant traffic in search engines. This includes optimizing content, HTML tags, and website architecture.
Off-page SEO involves improving the website's authority and popularity by acquiring backlinks from other websites. This includes link ...
Different types of questions are listed regarding digital marketing. Have to answer them in 30 minutes
Top trending discussions
I applied via LinkedIn and was interviewed before May 2020. There was 1 interview round.
I applied via Recruitment Consultant and was interviewed in May 2019. There were 3 interview rounds.
I applied via Recruitment Consulltant and was interviewed before Apr 2022. There were 4 interview rounds.
Digital marketing related and any topic can be picked
Industry based scenarios given to analyze and solve problems
I applied via Walk-in
I applied via Naukri.com and was interviewed in Jul 2022. There were 2 interview rounds.
I applied via Walk-in and was interviewed in Sep 2023. There were 3 interview rounds.
SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility on search engines.
Types of SEO include on-page SEO, off-page SEO, and technical SEO.
On-page SEO involves optimizing content, meta tags, and internal linking.
Off-page SEO focuses on building backlinks and improving domain authority.
Technical SEO involves optimizing website structure, speed, and mobile-friendlin...
SEO stands for Search Engine Optimization. It is the process of optimizing a website to improve its visibility on search engines.
Types of SEO include on-page SEO, off-page SEO, and technical SEO.
On-page SEO involves optimizing content and HTML source code on a website, such as using relevant keywords and meta tags.
Off-page SEO focuses on building backlinks and increasing the website's authority through external sources...
Regarding digital marketing.
Key aspects of digital marketing include SEO, social media, content marketing, email marketing, and analytics.
Search Engine Optimization (SEO) to improve website visibility on search engines
Social Media Marketing to engage with target audience on platforms like Facebook, Instagram, Twitter
Content Marketing to create valuable and relevant content for audience
Email Marketing to reach out to potential customers through pe...
I am responsible for developing and implementing digital marketing strategies to drive online traffic and engagement.
Developing and implementing digital marketing strategies
Driving online traffic and engagement
Analyzing data and performance metrics
Managing social media platforms and campaigns
My salary expectations are in line with industry standards and based on my experience and skills.
Research industry standards for Digital Marketing Executive salaries
Consider my experience and skills when determining salary expectations
Be open to negotiation based on the overall compensation package offered
Some consequences in digital marketing include increased competition, changing algorithms, and ad fatigue.
Increased competition leading to higher costs for advertising
Changing algorithms affecting organic reach and visibility
Ad fatigue among target audience resulting in lower engagement
Difficulty in measuring ROI accurately due to attribution challenges
I would approach handling technical problems by first identifying the root cause, researching possible solutions, and implementing the most effective one.
Identify the specific technical problem and its impact on digital marketing efforts
Research possible solutions by consulting with team members, online resources, or industry experts
Implement the most effective solution, testing it thoroughly before fully implementing ...
TCS
Accenture
Wipro
Cognizant