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Gm Elektra Asst.Marketing Manager Interview Questions and Answers

Updated 13 Oct 2022

Gm Elektra Asst.Marketing Manager Interview Experiences

1 interview found

I applied via Naukri.com and was interviewed in Sep 2022. There were 2 interview rounds.

Round 1 - Resume Shortlist 
Pro Tip by AmbitionBox:
Keep your resume crisp and to the point. A recruiter looks at your resume for an average of 6 seconds, make sure to leave the best impression.
View all tips
Round 2 - HR 

(2 Questions)

  • Q1. Personal interview, Job profile discussions
  • Q2. Case Study, Some achivement stories

Interview Preparation Tips

Interview preparation tips for other job seekers - Be transferent, Not for higher expectations candidate

Interview questions from similar companies

Interview Preparation Tips

Round: HR Interview
Experience: They had 4 interviews.
McK1: Have faint recollections. However I remember I did well on the case and had loadsa HR involved specially in my work on internships and research paper.

Round: Technical Interview
Experience: McK2: The interviewer was a PhD in Chem Engg from Stanford followed by an MBA from Harvard. I found this before going in and got real nervous. He started off with some Chemical Engg questions and soon realized it was no use! (He did even comment that I had not learnt anything in Chem engg in the 4 years). We then moved on a case of petrochemical industry where a new player wanted to enter an oversaturated market. I concluded that scale is important and the entry has to be below the existing market price. Some HR including my question to him. Had a long discussion on Foreign MBA vs Indian MBA. At the end of the interview, I guess I had done a good enough job (surprisingly after the start I had) and was called in for the next 2 interviews..

Round: Case Study Interview
Experience: McK3: This was a disaster! And a big one. I was given an extremely easy case on nuclear reactor vs coal reactor economics. Simple mathematics which I screwed up because of just 1 simple error. I realized the same pretty late and pointed it out. He said it was ok. No HR

Round: Other Interview
Experience: McK4: The whole interview was a discussion on my BTP and seminar. BTP was related to Phosphoric Acid production. The discussion revolved around whether phosphoric acid should be produced in India or whether we should produce it outside from where we import ore. Then we moved on to my seminar which was related to Kyoto Protocol. Finally I asked question on how different is a foreign MBA vis a vis an Indian one. Very peaceful and fun interview!
Tips: The single biggest mistake I committed was going in a haste into the McK 3rd interview. I got involved in some placement work between the interviews and forgot to carry my folder or even a pen. This is probably why I did not do well on the case (which was probably the easiest of all 8). Its very important that you take 5 minutes off before walking in, get your composure and stop worrying about other things and just attend to the interview on hand. Key learnings included the fact that it is relatively difficult to come back if you don't start well. Thus its is better to take something like 5 seconds before you answer the first 2-3 questions to recollect thoughts, organize them and frame them well. Also that you need to be comfortable with everything on your resume. I appeared for 8 interviews and never mentioned/was asked anything related to MI which I thought was the most important point on my resume. Instead I was questioned on my hobbies. Smallest points on the resume could be the ones you are grilled most on. Another very important thing about case interviews is the fact that the interviewer will be guiding you all through to the final solution. Any thing that he speaks should be heard and taken notice of. Most of the times there will be a small hint given at some point and all you need to do is catch on to it! Structuring your answers is extremely important. One more important thing to keep in mind is that all your answers should kind of show to the company that you can FIT into the company, the job and the culture. It is also important you walk in with the feeling that you can get the job. Specifically in cases, if you get stuck, take some time off to think. Structure your solution well, it carries the maximum weight.

General Tips: Firstly suit up only in case you are comfortable in it. It makes no sense to wear it and be uncomfortable throughout. And in my opinion even if you do not wear one, it never goes against you (at least consulting). For companies like FMCG/Tech its better not to suit up because it doesn't go with the company cultures. If its IBanking, it is good if you wear one. It is very important that you have some questions for the interviewer for any given company. And it is more important that the questions are intelligent and genuine. Attending PPT/ reading up website is a must for the same. Most importantly you should not talk to any other candidate on interview experience before your interview. The interview changes for every candidate. If say for example you hear the case beforehand, the company is bound to find out which would ruin your chances for sure. Further talking to people who have already appeared increases the nervousness. Posture is something that you have to take care of. People have a tendency to relax which should not be the case. You should seem eager for both the interview and the job. While answering any question the most important things to keep in mind are • Take 5 seconds off before venturing into any answer. Compose your thoughts real well. Then start. Its better to get the whole thing in a impactful way then to miss out on certain points. It also doubles up as giving the interview a feel that you are thinking before answering.
College Name: IIT BOMBAY

Interview Preparation Tips

Round: Interview
Experience: There were four interviews, with a case study and some HR questions in each. 
The first interviewer was an IIT Delhi alumnus and asked me a case on whether a telecom company should go for exploring the 3G license option. He provided me with information as and when I asked for it. Later during the interview, I asked him about his experience with McKinsey. 
The second interview involved a case on acquiring land for a B-School. The case was mainly qualitative and the HR questions were also straightforward. Giving a thought to goals and aspirations helped. 
My third interview was with a partner. Again, standard PI questions: something about yourself, why consulting, what if not McKinsey, important attributes of a good leader, why should we hire you etc. The case was on the design on entry and exit gates for Delhi Metro. 
My final interview was again with a partner and there was no HR part. It started with a case, and then there was nothing else to discuss. Anything and everything that could possibly go wrong did. I did badly in the case and towards the end made errors with simple calculations as well.
Tips: It is important to think on your feet even if you are not able to make much headway with the case. This case had sealed my fate.

General Tips: Most of the times, things go on as they are supposed to, we do what we are assigned, meet deadlines and get it over with. Knowing what to do after four or five years of study at IIT is one of those deciding phases where we have to do something out of routine, think about what we actually want, what we can get from where we are. 
Here is an account of how I went about making my decisions and preparing for it. In one of those routine placement talks, a speaker remarked, ‘there are two ways you can choose a career- by extrapolation from what you have right now and by interpolation from your long term goal’. This helps one realize the importance of identification of long term goal. In my opinion, once a person is convinced about that, it is easy to pull off an interview; more importantly, it is easy to identify which options to prepare for. 
I’d eliminated higher studies at around the middle of fourth year and was convinced to sit for McKinsey and core companies. Resume preparation began at around August with the master resume followed by a resume for core electrical companies which come to campus. Later I made a one page resume for McKinsey. Preparing for McKinsey helped a great deal in preparing for the HR section of the interviews. After McKinsey results, I revised the electrical courses required for the companies which were coming to the campus.
The first day was hectic with a whole lot of companies lined up. One had to be prepared for
all the companies because the shortlist came just the night earlier.
College Name: IIT KANPUR

Interview Preparation Tips

Round: Test
Experience: McKinsey has an aptitude test, but the test results don't have a significant weight in final decision. 
Resume shortlist for consulting companies is perhaps the most competitive among all firms and therefore,
in the interest of meaningful utilization of time, it's best to start case study preparation only after the shortlist is out. There's typically little more than a month between then and placement day, which is more than enough to prepare for any interview.

General Tips: Application process to all companies starts typically with a resume shortlist and therefore it is of utmost importance to write a good, impressive resume. A lot of people with great credentials fail to make this initial mark because their resume is poorly organized. It's good to have resume points, but it's equally important, if not more, to write them properly. Writing a perfect resume is an art that needs to be learnt
and God bless McKinsey for conducting an amazingly helpful workshop on resume writing.
It's a great idea to attend the workshop even if you are completely sure of never joining McKinsey.

Resume-writing is an iterative and time consuming process. So, best start a fortnight before deadline. Remember that it's a one-time effort. Once a good resume is ready, it can be used throughout the placement season with minor modifications. Do it once and do it correct. It took me about four or five iterations to end up with my final resume. It's a good idea to show the resume to lots of colleagues and seniors and challenge them to tear it down word-by-word.
College Name: IIT MADRAS

Interview Questionnaire 

34 Questions

  • Q1. Current demand for (artificial) knee implants in India
  • Q2. Asked questions to see if age, economic status was an issue. Key issue : Person had to have knee problems (age based segmentation) and had to be able to afford a surgery (income based segmentation)
  • Q3. Split by age : 0-15, 15-35, 35-60, 60+ : 30%,30%,30%,10%. Estimated % in each category with knee problems
  • Q4. Split by economic status : Low, Low and Upper Middle and Upper Class : 30-40-20-10
  • Ans. 

    The population is split into four economic classes: Low, Low and Upper Middle, and Upper Class.

    • 30% of the population belongs to the Low economic class.

    • 40% of the population belongs to the Low and Upper Middle economic class.

    • 20% of the population belongs to the Upper Middle economic class.

    • 10% of the population belongs to the Upper Class.

  • Answered by AI
  • Q5. Upper - almost certainly go for replacement - 90% of the 10%
  • Q6. Upper middle - can afford it but significant cost so 50% of the 20%
  • Ans. 

    The customer can afford 50% of the cost, which is significant for them.

    • The customer is in the upper middle class.

    • The cost is significant for them, so they can only afford 50% of it.

    • The remaining 50% may still be too expensive for them.

    • Consider offering financing options or alternative solutions.

    • Example: A family can afford to pay $5000 for a new car, which is only 50% of the total cost.

    • Example: A company can only affor...

  • Answered by AI
  • Q7. Ignore lower middle, lower
  • Q8. Distribution of the 9 million people : Rural Urban I suggested 70-30, he said take 50-50, forgot why
  • Q9. Asked what factors will determine acceptability of product?
  • Ans. 

    Acceptability of a product is determined by various factors such as quality, price, features, usability, and customer satisfaction.

    • Quality of the product

    • Price of the product

    • Features offered by the product

    • Usability of the product

    • Customer satisfaction with the product

    • Competitive landscape

    • Market demand and trends

  • Answered by AI
  • Q10. Gender : women tend to have arthritis more than men
  • Q11. Asked me to give a recap of what I did in the case till then
  • Q12. What questions do you have?
  • Q13. About you. (interrupted me when I mentioned the ‘Best Senator Award’)
  • Q14. About Students Senate
  • Q15. Who decides the best senator award?
  • Q16. Why do you think you got the award? (talked of an initiative)
  • Q17. Situation where you led a group of students on an initiative or project? What did you learn? (talked about Placement Automation)
  • Ans. 

    Led a group of students on a Placement Automation project

    • Organized weekly meetings to discuss progress and assign tasks

    • Delegated responsibilities based on each student's strengths and skills

    • Implemented a feedback system to address any issues and make improvements

    • Collaborated with the team to troubleshoot technical challenges

    • Presented the final project to stakeholders and received positive feedback

  • Answered by AI
  • Q18. What would the Automation Coordinators would say about me?
  • Q19. What are your career plans? What if not McKinsey?
  • Q20. Opinion/view on the nuclear deal that is in the papers?
  • Ans. 

    As a business analyst, I do not have a direct opinion on the nuclear deal, but I can analyze its potential impact on the market.

    • The nuclear deal may affect the prices of oil and gas, which can impact various industries.

    • It may also lead to changes in international trade and political relationships.

    • As a business analyst, it is important to stay updated on such developments and analyze their potential impact on the market...

  • Answered by AI
  • Q21. Growth of cars vs growth of motorbikes - which would grow faster in % terms? A: Economic factor the main reason to go for bikes. Shift from lower middle to upper middle, increasing growth rate for cars mo...
  • Ans. 

    Cars would grow faster than motorbikes due to economic factors.

    • Shift from lower middle to upper middle class favors cars

    • Increasing growth rate for cars more than for bikes

  • Answered by AI
  • Q22. Questions you have?
  • Q23. Asked about background (schooling)
  • Q24. After JEE, why IITK?
  • Q25. Are you applying (I said that I’d given GRE, indicated that whether or not I would app would depend on how my McK interview went. Just for the record I eventually applied only to MIT and Stanford)?
  • Q26. Asked about cases in previous rounds
  • Q27. Estimate the number of people who watched the India-Australia 20-20 semifinal in South Africa (on TV/stadium)
  • Q28. Divided into Indians, Australians, Rest of theWorld. Divided rest of the world into cricketing and non cricketing nations. Divided cricketing nations into the nations whose teams were there in the other s...
  • Q29. Ended up focusing on Residential Indians - rural vs urban. Assume DD is broadcasting
  • Q30. Two drivers : have access to a TV showing the match and also have free time
  • Q31. Urban : people wouldn’t watch if they aren’t free
  • Q32. Rural : people wouldn’t watch if there was no electricity. Assume 50% electrification
  • Q33. Age factor : Very old and very young (< 5) wouldn’t watch
  • Q34. Women wouldn’t be as enthusiastic. 90% men and 50% women

Interview Preparation Tips

Round: HR Interview
Experience: Was asked to stop, look back and formalize everything done and summarize what was done. I related TV advertising rates to a online revenue for ads model I developed in my internship on which a worldwide patent was filed. Any questions? Asked about how an EM chooses whether to become a partner vs becoming a CEO/senior manager at a corporation. Asked if McKinsey had a standard way of solving business problems in engagements and if so how one retained one’s creativity

College Name: IIT KANPUR

Interview Preparation Tips

Round: Resume Shortlist
Experience: Build the best resume, for getting shortlisted.
Tips: Your resume is the first impression you make for yourself on the company or the interviewing panel. Most companies have a resume shortlist for their interviews where they reduce the field from roughly 600 applicants to 20-30. So, your resume is of utmost importance.
Different companies look for different things in the resumes of their applicants. 
For example, the consulting firms look for people who are all-rounders and have spikes or achievements across the board. Other firms like people who are strong in the Positions of Responsibility department specially.

Round: Case Study Interview
Experience: Mckinsey & Company had 3 rounds of interviews in total. 
Each interview consisted of a small case followed by a personal interview section. 
The cases that were asked were across the board. 
They varied from pricing new products to helping automobile companies improve their bottom line.

Round: HR Interview
Experience: The personal interview section in Mckinsey I felt was quite important. 
They really wanted to know what my long term and short term plans in life were and how Mckinsey figured in them.

College Name: IIT MADRAS

Interview Questionnaire 

6 Questions

  • Q1. CASE 1: A boiler manufacturer wants to go global, how should he go about doing it?
  • Q2. Tell me about yourself
  • Ans. 

    I am a highly motivated and detail-oriented business analyst with experience in data analysis and project management.

    • Experienced in data analysis and project management

    • Highly motivated and detail-oriented

    • Strong communication and problem-solving skills

    • Proficient in various analytical tools such as Excel, SQL, and Tableau

  • Answered by AI
  • Q3. Why consulting/business?
  • Ans. 

    Consulting/business offers diverse challenges and opportunities to solve complex problems and drive impactful change.

    • Opportunity to work with a variety of clients and industries

    • Ability to solve complex problems and drive impactful change

    • Continuous learning and development

    • Exposure to different business models and strategies

    • Opportunity to work with talented and diverse teams

  • Answered by AI
  • Q4. Why don't you want to do research?
  • Ans. 

    I never said I don't want to do research. In fact, research is an integral part of my job as a Business Analyst.

    • I never said I don't want to do research, I just want to clarify any misunderstandings.

    • Research is an essential part of my job as a Business Analyst.

    • I enjoy conducting research and analyzing data to provide valuable insights.

    • I believe that research is crucial in making informed decisions and driving business ...

  • Answered by AI
  • Q5. Don't you like aerospace?
  • Ans. 

    Yes, I do like aerospace.

    • I find the advancements in aerospace technology fascinating.

    • I enjoy learning about the different types of aircraft and their capabilities.

    • I appreciate the importance of the aerospace industry in our economy and national security.

    • For example, I recently read about the successful test flight of SpaceX's Crew Dragon spacecraft and was impressed by the level of innovation and engineering involved.

  • Answered by AI
  • Q6. CASE 2: Some airline flies from Mango to NY. Should it shift to some other route?
  • Ans. 

    It depends on various factors such as demand, competition, profitability, and operational feasibility.

    • Analyze the demand for the current route and potential demand for other routes

    • Evaluate the competition on the current route and other potential routes

    • Assess the profitability of the current route and potential routes

    • Consider the operational feasibility of shifting to another route

    • Examples of potential routes could be M

  • Answered by AI

Interview Preparation Tips

Round: Case Study Interview
Experience: CASE 1:
I started by trying to get the prerequisites of going global demand, type and size of market, capital, project differentiation, management, logistics. My major mistake was delving too much into depth.

CASE 2:
He asked how you increased revenues?
I said....Everything depends on the elasticity of demand. You might want to increase sales or increase prices and reduce sales. Then he said, we increase prices or demand and assume the other to be constant.

How do you increase prices?
I said you just quote a higher price. Then he said that there are different seats in an airplane. That kind of tinkering you can always do even if you want to keep the revenues same
Tips: 1.In the about yourself questions you can either give an overview of your resume or tell them something more general.
2.You will be asked about your biggest academic achievment.
3.Don't be so cool to the extent of being casual.
4.Don't prepare answers.

General Tips: 1.Attend PPTs and listen very carefully.
2.Be sure to find out what you will be doing in the company.
3.Don't try and squeeze too much in your resume.
Skill Tips: 1. For case studies thereis a lot of stuff on the LAN and on the internet.
2. It's better to do these in groups.
College Name: IIT BOMBAY

Interview Questionnaire 

5 Questions

  • Q1. CASE 1: Estimate the consumption of vodka in bombay
  • Ans. 

    Estimate vodka consumption in Bombay.

    • Gather data on population demographics, alcohol consumption patterns, and sales data.

    • Use statistical analysis to estimate consumption based on available data.

    • Consider factors such as income levels, cultural attitudes towards alcohol, and availability of vodka.

    • Compare estimates to similar cities or regions for context.

    • Adjust estimates based on any unique factors specific to Bombay.

    • Co...

  • Answered by AI
  • Q2. Q1: Why consultancy?
  • Ans. 

    Consultancy offers diverse opportunities to work with different clients and industries, and to constantly learn and grow as a professional.

    • Consultancy provides exposure to various industries and clients, allowing for a diverse range of experiences and challenges.

    • Working as a consultant requires constant learning and adaptation to new situations, which can be intellectually stimulating.

    • Consultancy offers the opportunity...

  • Answered by AI
  • Q3. Q2: What will you do if all consultants die one fine morning?
  • Ans. 

    I would assess the impact on the project and identify alternative solutions.

    • Assess the impact of the loss of consultants on the project timeline and deliverables

    • Identify alternative solutions such as hiring new consultants, redistributing work among existing team members, or outsourcing work

    • Communicate with stakeholders and project sponsors to keep them informed of the situation and proposed solutions

  • Answered by AI
  • Q4. CASE 2: How to go about starting an airline
  • Ans. 

    Starting an airline requires extensive planning, research, and investment.

    • Conduct market research to identify demand and competition

    • Develop a business plan including financial projections

    • Obtain necessary licenses and permits

    • Acquire or lease aircrafts and hire staff

    • Establish partnerships with suppliers and vendors

    • Implement marketing and advertising strategies

    • Ensure compliance with safety regulations and industry standar

  • Answered by AI
  • Q5. Why not research?
  • Ans. 

    Research is important, but I am more interested in analyzing and solving business problems.

    • I enjoy working with data and finding insights to improve business processes

    • I am skilled in identifying patterns and trends in data

    • I prefer to focus on practical solutions rather than theoretical research

    • I believe my strengths lie in problem-solving and decision-making

    • For example, in my previous role as a business analyst, I anal...

  • Answered by AI

Interview Preparation Tips

Round: Case Study Interview
Experience: CASE 1:
I took a long time to do this one. The interviewer was not helpful and that slowed down my response. I had only discussed the consumption of vodka by women when she asked me to stop.

CASE 2:
There was no real case here. The interviewer wanted me to discuss how to go about starting an airline.He asked me to estimate the no. of passengers.

Round: HR Interview
Experience: 1. Questions regarding my projects and internships were asked.
2. A large part of the interview was devoted to "McKinsey vs its competition.

Skill Tips: 1.Attend PPTs of all the companies that you are interested in.
2.Don't exaggerate in your resume.
3.Case studies is a must for consultancies.
College Name: IIT BOMBAY

Interview Preparation Tips

Round: Resume Shortlist
Experience: a) I put a lot of thought into it. A LOT. I started top-down. In a sense, I always knew I was gonna target only 2 types of companies: Consulting and Banking. So made my 2 resumes accordingly. Basically I conveyed what needed to be conveyed. For this, I talked to a lot of people in Oct/Nov and researched a bit from previous editions of BePrepared. Being a DD helped. And then I spent a lot of time thinking how best to convey it. For example, I knew that my success in strategy competitions was crucial for Consulting Firms, hence I put those above my projects/extracurrics. b) Sent it to many people for feedback. Some of the points were accepted, some not. Its always our call in the end. But more often than not, external views make up the MOST important part of Resume Making. Advice: Make a rough copy first and then start thinking. If you think without it, it will take up a lot of time. DON’T LIE – IT WONT HELP YOU IN THE INTERVIEW. Be very serious in your resume. Avoid any kind of humor. Also don’t try to squeeze in too much.. you wont be coherent. Know what you want to convey and convey exactly that. At the end of it.. Look at your resume page by page. And see what it conveys at a VERY MACRO level. For ex: In my resume, Page 1 conveyed Decent Acads with Success in Strategy Competitions and Page 2 conveyed A lot of positions of responsibility with decent results and excellence in dramatics. I attended some of PPTs. Basically, from the beginning my focus was only on Consulting and Banking companies. In all I attended about 6 PPTs. But they do help. I know some of them are more than 90 minutes long. But its worth it in the end. There are some 5-6 important lines in every PPT and a wasted 90 minutes is worth those lines. Do catch the opportunity to talk to the presenters after the PPT informally. I found it to be quite valuable. Ofcourse, this meant less pizza consumed by me. But that’s okay.

Round: Interview
Experience: 2+ 2 rounds of interview after resume short-listing. Total 22, After 2 rounds: 6 Final Offer: 3 (out of which 2 accepted). My McK interviews were scheduled immediately after my 2 BCG interviews. So I was not tense going into them. Round 1: It started off with general HR. Which is how all interviews typically are. This is to make the interviewee comfortable. I was asked about my dramatics and my economics project. He was looking for short, precise answers. Then came the case: I was asked my sport of preference. I said Football. He asked me to Guesstimate (Guess + Estimate) the number of footballs in Europe. (For those of you who are not familiar with guesstimates: It basically involves coming to a number logically. You can either approach it from the supply side (involves estimating the total capacity and multiplying with a capacity utilization kind of a thing.) or the demand side (estimating the number of users and then multiplying by the frequency of use). I told him about how I can approach from the demand and the supply side. I said I would like to use the demand side as I thought it was easier. He asked me to instead use the supply side. This came as a shock as I had hardly practiced anything from the supply side (Lesson: Be prepared to think about novel problems – which you have never practiced). I made a hash of this one. I made a lot of mistakes. But the good thing was I was speaking aloud whatever was going inside my mind. So if I said: “costs at all London shops will be the same”, my interviewer would interject and ask “Would they”.. after thinking for a bit I would realize that they wont be since the transportation costs are different for different shops (unless they are competing) . I think he got impressed by my ability to recognize that I have made a mistake and the ability to rectify it. After this he asked me if I had any questions about McK. I had a few and asked him the same. .
Tips: Lesson Learnt: Don’t have any conceived notion of an interview. You can be asked anything. Go with an open mind. For Cases, Speak aloud. Don’t be stubborn on your findings. You could be wrong.

Round: Interview
Experience: Immediately after round 1, I was whisked away for the round 2. This was a senior partner. He grilled me about how my CPI was low (8.48) . He asked me whether I was against McKinsey taking up govt. studies. I said No and explained him the reason. He was happy. Quite literally. After that came the case: “A and B are the two top Cement manufacturers in India. A foreign cement behemoth C has bought both of them. C is now wondering how to integrate the HR of the two purchasing departments of A and B. What are the possible options? What should it do?” The case was 2-pronged. I had to identify the possible options first and then suggest one. An important learning was that I established the various “parameters” on the basis of which C must decide which one is the best first. I thought I did pretty well with this. The interviewer seemed very happy. After the 2 rounds, I was called by McK people for feedback. I was told that sometime I come across as too Assertive and that should be avoided. I found this feedback very helpful. And later on I realized that a consultant is typically a quiet, analytical, serious character and not a bubbly, flamboyant one.
Tips: Lesson Learnt: Don’t be overtly aggressive against some of the firm policies (govt. work in this case)

Round: Interview
Experience: It Was with a partner, again. I was told in this interview that my temperament and way of speaking was to b observed. He asked if I wanted some tea since I looked tired. I said yes. He jumped straight to the case. “A boiler co. wants to go global. Advice.” I didn't have much information about the boiler industry and hence clarified a few doubts. Every second I nagged myself to be less assertive and be more open and unbiased to information. He didn't let me solve it completely. Stopped in between and said I did okay. Ambiguous statements, very typical of consultants. :)
Tips: Lesson Learnt: Respect the client (in this case the interviewer). He knows much much more than you do.

Round: Interview
Experience: Was with a German partner. As I entered the room he said how everyone is very keen on me.. but then said he was not sure and had to see for himself. There was no case in this interview. It was mostly fit. We talked about cars and football. I have never had so much fun in an interview. It was awesome. In the end we agreed that Germany played some kick ass football in the world cup and deserved to at-least reach the final. I was told in the interview that I would be made an offer.
Tips: There are no ready-made formula. However, to get shortlisted he/she must have spikes in his/her resume/CV. The person should be hyper-analytic, open to ambiguity, a person who never gives up and above all should be able to communicate well. You need to also present yourself very professionally in front of this company. It tolerates no informality. Know why you want McKinsey/Consulting etc. Prepare case-studies well. Don’t over-prepare. And you definitely need some luck. Looking back, you realize its only one or two statements that you make which makes you unique.

General Tips: I think the biggest learning was the fact that each company has a different work culture. You should do some research on this also before. I hadn't done much research on UBS and it showed. You will also need to prepare the “Why XYZ?” type of questions from the bottom of your heart. You cant fool the interviewer. Also&#44; always always respect the interviewer. I was down in energy later on. One should have a proper meal before coming for placements. Always be in touch with your seniors (wherever they may be). They can really throw gems of advice at the important instances. Do not worry about your interviews. Its futile. I think overall, I could have researched a bit more on the company cultures. Carry Red-Bull if you have more than 4 interviews. Also keep a sophie/thirdie always at your disposal. Switch off your cell phones when inside. I would prefer that you wear a suit. It gives a good impression. Don’t wear it for the first time on that day itself though. Do check if its good morning/good afternoon/good evening.
College Name: IIT BOMBAY

Interview Questionnaire 

4 Questions

  • Q1. CASE: Making recommendations to a telecommunication firm on the efficiency of it's distributed network
  • Ans. 

    Recommendations for improving efficiency of a telecommunication firm's distributed network

    • Conduct a thorough analysis of the current network infrastructure

    • Identify areas of congestion and bottlenecks

    • Recommend upgrades to hardware and software

    • Implement load balancing techniques to distribute traffic evenly

    • Consider implementing a content delivery network (CDN) to reduce latency

    • Ensure proper security measures are in place

  • Answered by AI
  • Q2. What I would consider my most significant achievment
  • Ans. 

    My most significant achievement is leading a team to develop and launch a successful product.

    • Led a team of 10 developers and designers to create a new mobile app

    • Managed the project from ideation to launch, ensuring timely delivery and high quality

    • Implemented user feedback to improve the app's functionality and user experience

    • Achieved over 100,000 downloads within the first month of launch

    • Received positive reviews and m

  • Answered by AI
  • Q3. Why consultancy
  • Ans. 

    Consultancy offers the opportunity to work on diverse projects, learn new skills, and make a positive impact on clients' businesses.

    • Consultancy provides exposure to various industries and business models

    • Consultants work on challenging projects that require problem-solving skills

    • Consultants have the opportunity to learn new skills and develop their expertise

    • Consultants can make a positive impact on clients' businesses b...

  • Answered by AI
  • Q4. CASE: About a cement company setting out to buy off another firm
  • Ans. 

    A cement company is planning to acquire another firm.

    • The cement company should conduct thorough due diligence on the target firm.

    • They should consider the financial health and stability of the target firm.

    • They should also assess the potential synergies and benefits of the acquisition.

    • The cement company should negotiate a fair price for the acquisition.

    • They should also have a clear integration plan in place to ensure a s...

  • Answered by AI

Interview Preparation Tips

Round: Case Study Interview
Experience: The trick was here to recognize that even though the firm had several hundred client in each city, it was a few big clients who contributed to most of it's revenue and a distributed network targeting these few clients was the expected recommendation.

Round: Case Study Interview
Experience: The task was to explore possibilities of synergy in this acquisition. The case was based entirely on common sense and elementary mathematics. The interviewer wanted me to write equation showing how costs would reduce if the two companies merge.
HR questions were about strengths, weaknesses, MI etc

General Tips: 1.Pre placement preparation:
Work on your communication skills! It's absolutely necessary to be able to speak fluently with good  diction

2.Resume:
Consultancies look for spikes in your career. Spikes are the areas in the resume where you have shown outshining performance.

3.Case Studies:
Practice them in groups. Avoid technical jargon and frameworks.
College Name: IIT BOMBAY

Gm Elektra Interview FAQs

How many rounds are there in Gm Elektra Asst.Marketing Manager interview?
Gm Elektra interview process usually has 2 rounds. The most common rounds in the Gm Elektra interview process are Resume Shortlist and HR.

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