GK Power Expertise Private Limited Digital Marketing Executive Interview Questions and Answers

I am a digital marketing executive with 5 years of experience in SEO, SEM, and social media marketing.

• I have a Bachelor's degree in Marketing from XYZ University.

• I have managed successful PPC campaigns resulting in a 30% increase in website traffic.

• I am proficient in Google Analytics and SEO tools like SEMrush and Moz.

• I have experience in creating and implementing social media strategies for various clients.

Identifying the right keywords involves research, analysis, and understanding of target audience.

• Start by brainstorming relevant keywords related to your product or service

• Use keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs

• Consider search volume, competition, and relevance of keywords

• Look at what keywords competitors are using

• Analyze the performance of keywords through metrics like click-through

On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Off-page SEO refers to actions taken outside of your own website to impact your rankings within search engine results pages.

• On-page SEO includes optimizing content, meta tags, headings, images, and URLs on your website.

• Off-page SEO involves building backlinks, social media marketing, and influencer out...read more

To solve unapproved ads, review ad policies, make necessary changes, resubmit for approval, and monitor for compliance.

• Review ad policies to identify reasons for disapproval

• Make necessary changes to the ad content or targeting

• Resubmit the ad for approval

• Monitor the ad performance to ensure compliance with policies