GenY Medium Analytics Manager Interview Questions and Answers

Math, Situational, and logical.

Q1. How do you calculate the budget of a campaign?
Ans. 
The budget of a campaign is calculated by considering various factors such as target audience, channels, duration, and goals.
• Identify the target audience and their behavior

• Choose the appropriate channels for the campaign

• Determine the duration of the campaign

• Set specific goals and KPIs

• Allocate budget based on the above factors

• Regularly monitor and adjust the budget as needed
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Q2. By multiplying at the prevailing/industry CAC and the number of conversions needed.
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