10+ Happening Hippo Interview Questions and Answers

Do follow links pass link juice and are beneficial for SEO, while no follow links do not pass link juice and are not considered for SEO.

• Do follow links allow search engine bots to follow the link and pass link juice

• No follow links do not allow search engine bots to follow the link and do not pass link juice

• Do follow links are considered for SEO ranking

• No follow links are not considered for SEO ranking

• Example: <a href='https://www.example.com' rel='dofollow'>Anchor Text</a>

• Exa...read more

Market estimation can be approached through top-down or bottom-up methods, using primary and secondary research data.

• Top-down approach involves starting with overall market size and then breaking it down into segments based on available data.

• Bottom-up approach involves estimating market size by aggregating data from individual segments or customers.

• Primary research involves collecting data directly from target customers through surveys, interviews, etc.

• Secondary research invo...read more

Segmentation for diabetes refers to dividing the diabetic population into subgroups based on certain characteristics or risk factors.

• Segmentation helps in tailoring treatment plans to specific subgroups for better outcomes

• Common segmentation criteria include age, weight, comorbidities, and insulin resistance

• Examples of subgroups include Type 1 diabetes, Type 2 diabetes, gestational diabetes, and prediabetes

Digital marketing is the use of online channels to promote products or services, reach target audiences, and drive conversions.

• Involves using various online platforms such as social media, search engines, email, and websites

• Utilizes strategies like SEO, SEM, content marketing, social media marketing, email marketing, and influencer marketing

• Allows for targeted advertising, tracking of results, and optimization of campaigns for better ROI

• Examples include running Facebook ads, ...read more

Technical SEO involves optimizing website infrastructure and coding to improve search engine visibility.

• Involves optimizing website speed, mobile-friendliness, and site structure

• Focuses on improving crawlability, indexability, and website performance

• Includes optimizing meta tags, schema markup, and XML sitemaps

• Examples: fixing broken links, improving site speed, implementing structured data

Spam score is a metric used to measure the likelihood of an email being spam based on various factors.

• Spam score is calculated by analyzing different elements of an email, such as sender reputation, content quality, and engagement rates.

• A high spam score indicates that an email is more likely to be marked as spam by email providers and not reach the recipient's inbox.

• Tools like SpamAssassin and MailChimp use spam scores to help marketers improve email deliverability.

• Marketers...read more

A backlink is a link from one website to another. It is important for SEO as it helps improve a website's authority and ranking.

• Backlinks are crucial for SEO as search engines like Google consider them as votes of confidence for a website's content.

• Quality backlinks from authoritative websites are more valuable than a large number of low-quality backlinks.

• Backlinks can be obtained through guest blogging, influencer partnerships, and creating valuable content that others want ...read more

SEO stands for Search Engine Optimization. It is the process of optimizing a website to rank higher in search engine results pages.

• SEO involves optimizing website content, structure, and code to improve its visibility in search engine results pages.

• Keyword research, on-page optimization, and link building are some of the key components of SEO.

• SEO helps businesses increase their online visibility, drive more traffic to their website, and generate more leads and sales.

• Examples ...read more

Mail marketing is a form of direct marketing that involves sending promotional messages to a targeted audience via email.

• It involves creating a list of email addresses of potential customers

• The messages can be in the form of newsletters, promotional offers, or updates

• It is cost-effective and allows for personalized communication with customers

• Examples include promotional emails from online retailers, newsletters from news websites, and updates from social media platforms