FlowerAura Category Manager Interview Questions and Answers

To grow a category, focus on product innovation, pricing strategy, marketing campaigns, and expanding distribution channels.

• Introduce new and innovative products to attract customers

• Implement competitive pricing strategies to increase sales

• Launch targeted marketing campaigns to create brand awareness

• Expand distribution channels to reach new markets

• Collaborate with suppliers to improve product quality and availability

Develop a road map for the next 3 months as a Category Manager.

• Conduct market research to identify trends and opportunities

• Analyze sales data to determine product performance and identify areas for improvement

• Collaborate with suppliers to negotiate contracts and pricing

• Develop and implement promotional strategies to increase category sales

• Monitor competitor activities and adjust strategies accordingly