You want to enter the ice cream market in in Jammu. Let us say a Baskin Robbins store. What all would you do?

Question

Accepted Answer

To enter the ice cream market in Jammu, I would establish a Baskin Robbins store by conducting market research, selecting a suitable location, creating a unique menu, implementing effective marketing strategies, and ensuring high-quality customer service.

Conduct market research to understand the demand for ice cream in Jammu and identify potential competitors.
Select a prime location with high foot traffic, preferably in a popular shopping area or near tourist attractions.
Create a unique menu offering a variety of flavors, toppings, and specialty ice cream products to cater to different customer preferences.
Implement effective marketing strategies such as social media campaigns, local advertising, and collaborations with local businesses to increase brand awareness.
Ensure high-quality customer service by hiring trained staff, maintaining cleanliness, and offering prompt and friendly service.
Regularly analyze sales data, customer feedback, and market trends to make necessary adjustments and improvements.
Establish partnerships with local suppliers to ensure a steady supply of high-quality ingredients.
Offer promotions, discounts, and loyalty programs to attract and retain customers.
Continuously innovate and introduce new flavors and products to keep customers engaged and interested.

Accepted Answer

[Please note that I stands for Interviewer and C stands for Candidate]

C: What is the objective of entering this market? Is it market share expansion or increasing profits or anything else? Are there any constraints we should keep in mind?

I: We want to enter Jammu to increase our market share. No constraint as such.

C: (He just wanted an approach in this case and wanted me to be MECE entirely in my approach. He did not want me to estimate the market size. The key point he was looking here was the mode of entry that would be used. He wanted me to think about approaching other franchises in Jammu about their revenues and get an idea whether we should get into the business).

You want to enter the ice cream market in in Jammu. Let us say a Baskin Robbins store. What all would you do?

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